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Playing the Web William White, Yahoo! Media Innovation Group

Playing the Web William White, Yahoo! Media Innovation Group. Yahoo! Media Innovation Group. Develop Flash widgets and small web applications Social apps, offsite destinations: Facebook MySpace Desktop Cross network social applications OpenSocial Y!OS Application Platform.

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Playing the Web William White, Yahoo! Media Innovation Group

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  1. Playing the WebWilliam White, Yahoo! Media Innovation Group

  2. Yahoo! Media Innovation Group • Develop Flash widgets and small web applications • Social apps, offsite destinations: • Facebook • MySpace • Desktop • Cross network social applications • OpenSocial • Y!OS Application Platform

  3. Getting Apps out of the Lab • Get good at building them quickly • Metric driven, short development cycles • Rinse and repeat • Find somewhere to put them • Maintenance and ongoing support • Security issues with Flash and external APIs

  4. Easylistener • Code Creator

  5. Music Blogs • Facebook Application

  6. Blog Remix • Desktop AIR application

  7. Yahoo! Web Playlists

  8. Yahoo! Web Playlists • OpenSocial application built in Flex • Same AS3 code runs on MySpace and YAP • Users: • Save their favorite mp3 blogs • Create playlists of their favorite mp3s • Browse or listen to their friend's music • Build collaborative playlists with their friends • Display their favorite playlist on their profile page

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