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Made to Stick

THE low cost airline… Where’s the beef? E053 code…. Made to Stick. Jason A. Levy & Filip Pongratz Temple University. What sticks?. Stories that we remember – the devil is in the details… Urban legends. Idea Clinics The velcro theory THE low cost airline Where’s the beef?.

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Made to Stick

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  1. THE low cost airline… Where’s the beef? E053 code… Made to Stick Jason A. Levy & Filip Pongratz Temple University

  2. What sticks? • Stories that we remember – the devil is in the details… Urban legends. • Idea Clinics • The velcro theory • THE low cost airline • Where’s the beef?

  3. Chapter 1 Simple • Simple = Core + Compact • Burying the lead • Palm Pilot – feature creep • High concept pitch • The power of simplicity

  4. Chapter 2 Unexpected • Flight Attendant info. • The surprise brow • Hension, bardle, phraug & taybl • Nordies • Filling in the gaps

  5. Chapter 3 Concrete • Idiopathic cardiomyopathy – ER, Scrubs, MASH – law shows… • Abstract to concrete – teaching, training, and learning • Brown eyes, blue eyes • The Ferrari’s visit Disney

  6. Chapter 4 Credible • Ulcers in the outback… • Using details to create a picture • Edible fabrics – making the impossible possible – and real • Clinic – Intuition

  7. Chapter 5 Emotional • If I look at one… • How to make people care about the message? • Mail order messages as marketing rules • Don’t mess with Texas • Duo pianos

  8. Chapter 6 Stories • Stories that we remember – the devil is in the details… Urban legends. • THE low cost airline • E053 – shop talk • Problem students clinic • Velcro theory (redux)

  9. Conclusions • The chapter headings illustrate the conversation… • Simple • Unexpected • Concrete • Credible • Emotional • Stories

  10. Tools & Info. • The more memorable you can make your ideas, the more “sticky” they become. • Using the ideas and tools from the book can help your Union, programs, or training become more memorable. • www.madetostick.com • making presentations that stick • made to stick model • learning from urban legends • making “you” stick • teaching that sticks

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