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Class Introduction

Class Introduction. Business 40 Week 1 Carole K. Meagher 19 January, 2005. Agenda. Roll call, introductions Syllabus review Article analysis Group activity Week 2 Lead-in. WSJ Article – “Nestle's Lost Sweet Spot”.

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Class Introduction

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  1. Class Introduction Business 40 Week 1 Carole K. Meagher 19 January, 2005

  2. Agenda • Roll call, introductions • Syllabus review • Article analysis • Group activity • Week 2 Lead-in

  3. WSJ Article – “Nestle's Lost Sweet Spot” • Why was it good for Nestle to be among the first foreign companies to do business in China? • What happened when more competitors came in to China? What types of competitors were there? • As a large multinational corporation Nestle has advantages when competing with small, local entrepreneurs. What are these? • As a large multinational corporation Nestle has disadvantages when competing with small local entrepreneurs. What are these? • Don’t just look within the article for the answers. Think about other business examples to come up with ideas.

  4. Group Activity – “Forces” • What are some of the strategies you could suggest to help a company like Nestle compete more effectively?

  5. Week 2 • Readings • Chapter 1 – Managing • Chapter 4 – Ethics and • 4A – The legal environment • Weekly assignment • You can do whatever you want, but must it be… • Real-life example (article or personal experience) • Buzzword compliant • Thoughtful and analytical application of the concepts • Example: Find an article about a company that does a really good (or really bad) job of corporate ethics, social responsibility or legality. How does this affect the business in the short and long run?

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