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The New Focus George Chaffey – Rotary Coordinator

Membership : . The New Focus George Chaffey – Rotary Coordinator. 124938934. 1. The Problem 2. New Information 3. Specific Skills. North America Membership. CLUBS. WHO ARE OUR CUSTOMERS ???. WHO ARE OUR CUSTOMERS ??? OUR MEMBERS. Satisfy our needs Value our Work.

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The New Focus George Chaffey – Rotary Coordinator

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  1. Membership: The New Focus George Chaffey – Rotary Coordinator 124938934

  2. 1. The Problem 2. New Information 3. Specific Skills

  3. North America Membership

  4. CLUBS

  5. WHO ARE OUR CUSTOMERS???

  6. WHO ARE OUR CUSTOMERS??? OUR MEMBERS

  7. Satisfy our needs • Value our Work

  8. Siegel – Gale Survey • Two key questions: • Why did you initially JOINRotary? • What is the main reason you STAY in Rotary?

  9. Primary Reasons Why People Join Why did you initially JOINRotary? To positively impact my community Friendshipand fellowship 30% Professional networking/business development opportunities To have a positive impact globally 20% Potential for personal/professional recognition 10% Development and training opportunities 0%

  10. …Are The Same Reasons They Stay Why do you STAYwith Rotary? To positively impact my community Friendshipand fellowship 30% Professional networking/business development opportunities To have a positive impact globally 20% Potential for personal/professional recognition 10% Development and training opportunities 0%

  11. Initial Attraction It’s a leadership organization. We’re made up of local business, professional and civic leaders. We meet regularly, get to know each other, form friendships, and through all that, we’re able to get things done in this community.

  12. Initial Attraction It’s a leadership organization. We’re made up of local business, professional and civic leaders. We meet regularly, get to know each other, form friendships, and through all that, we’re able to get things done in this community.

  13. Initial Attraction It’s a leadership organization. We’re made up of local business, professional and civic leaders. We meet regularly, get to know each other, form friendships, and through all that, we’re able to get things done in this community.

  14. Initial Attraction It’s a leadership organization. We’re made up of local business, professional and civic leaders. We meet regularly, get to know each other, form friendships, and through all that, we’re able to get things done in this community.

  15. Initial Attraction It’s a leadership organization. We’re made up of local business, professional and civic leaders. We meet regularly, get to know each other, form friendships, and through all that, we’re able to getthings done in this community.

  16. What would it take to change the world? Rotary’s 1.2 million members believe it starts with a commitment to Service Above Self. • Amongst 34,000 clubs globally – representing more than 150 countries from Albania to Zimbabwe – you will find members enthusiastically volunteering in communities at home and abroad in support of such hallmark programs as educational enhancement, job training, providing clean water for drinking, improving human health and sanitation, combating hunger and eradicating polio. • We invite you to explore this site to learn more about Rotary International and how you can make a difference by joining The Rotary Club of Lamorinda Sunrise.

  17. change the world? ... 1.2 million members • 34,000 clubs globally...50 countries... Albania to Zimbabwe • clean water for drinking ... human health and sanitation, • combating hunger ... eradicating polio. • explore this site to learn more about Rotary International

  18. 2003 – 2011 Induct: 1, 100,000 Growth: 226

  19. Retention / Growth Index

  20. Retention / Growth Index

  21. Retention / Growth Index

  22. Retention / Growth Index

  23. RESOURCES YOU CAN PROVIDE • IGNITE • Business Planning for your Club • “We Care” Program • Self-Assessment Document for Club... “Preparing Your Club To Grow”

  24. HOW TO RETAIN OUR CUSTOMERS • Friendship & Fellowship • Help them have local impact --Value their Work--

  25. FIRST IMPRESSION a. Positive Club Atmosphere b. Guests/members feel welcome c. Seating d. Follow up e. Induction -- family

  26. 2. EXISTING MEMBERS a. Know each other: Help create Camaraderie b. Value their work—vocational value--talks c. Website/Facebook– & Personal Communication d. Involve/motivate members e. Promote Family of Rotary– inductions/events f. Acting on Member Suggestions—respond to customers g. Business Planning for your Club h. Being Relevant to your Community i. Continuously Review Club Procedures & Policies j. Flexible Thinking

  27. 3. Former Members 35%

  28. Specific Skills Learned Today • Identify more ways of members’ impact on local community • Help Develop an “ASK” for all • How to Revise websites/facebooks • Explain “turnover” problems • Identify specific Resources (4+)

  29. Five Key Concepts 1. MEMBERS=CUSTOMERS 2. VOCATION 3. LOCAL 4. FRIENDSHIP 5. LEADERSHIP • 3.

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