Why E-Commerce Business Should Consider Pinterest Advertising

1. Why E-Commerce Business Should Consider Pinterest Advertising There has been a steady rise in the popularity of Pinterest year on year. Users of social media throng the Pinterest network for its sheer attraction and the various benefits it offers. Today, business owners who look for ways to drive more traffic to their website and increase their online sales definitely cannot miss out this opportunity of reaching out to myriad potential customers. Factors that Necessitate Contemporary E-Commerce Businesses to Consider Pinterest The primary picture board available on the Pinterest network has already been a big hit with users across the globe. The following are the reasons why Pinterest is considered vital in today’s E-Commerce setting: ➢ Increased Conversions​​: ​​It has been statistically proven that behavior pattern of Pinterest users clearly indicates their high purchase intent and higher engagement. This is one primary reason why online store owners must consider using Pinterest marketing for increasing their conversions and subsequently, their bottom line. ➢ Driving more traffic is facilitated​​:​​ Roughly, an amazing 2 billion searches are being run on Pinterest every month. Pinterest Ads help entrepreneurs to target these now. With visually attractive and relevant content, you can reach an unbelievable number of audience and get unlimited leads. ➢ Brand engagement can be increased using Pinterest ads​​: ​​With the general tendency of people saving Pins they consider for future plans, there’s little wonder that pins enjoy astounding engagement rates. Promoted pin campaigns enable brands to get approximately 30% free engagement too. ➢ Demand generation using Pinterest ads​​: ​​Pinterest proves to be great among social networks, when it comes to ​demand generation​​. Users being in active discovery mode, there’s a high potential for your brand being discovered. Most of the Pinterest users are open to explore, find, and choose brands and eventually make their purchase. The possibility of new brands being introduced to users is rather very high in this social platform. Startups can make diligent use of this. ➢ Effective content promotion using Pinterest ads​​:​​ Creating and promoting evergreen content on Pinterest makes good business sense, as Boards offer a great way for storing content while ensuring it is not lost on a timeline.

2. Who Will be Most Benefitted by Using Pinterest? ➢ Entrepreneurs dealing in business-to-consumer products or services ➢ Business owners dealing in products that belong to one of the popular Pinterest categories ➢ If the target audience aligns with the user base of Pinterest How Does Pinterest Facilitate Business Success for Online Stores The innovative advertizing platform of Search ads on Pinterest proves to be an effective and reliable marketing channel for ​E-Commerce businesses​​ and brands. Whenever someone uses the search function of Pinterest, this visual-first ad system will show your ads. A full suite of features is also available here. Novel products facilitate capturing attention easily while generating interest in a nonintrusive manner. Pinterest advertizing helps E-Commerce brands to reap several benefits such as the ability to attract the most number of visitors who log in to see products and brands, and detailed analytics dashboard. Pinterest offers a nonintrusive and efficient ads program that is relevant to users’ preferences, thus empowering E-Commerce businesses to achieve success!