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EMPLOYER BRANDING – Be seen as an Employer of Choice

LINKEDIN WORKSHOP 2011. EMPLOYER BRANDING – Be seen as an Employer of Choice. Employer Branding - Contents. What is it & Why is it important? Recruitment Market Place - Trends affecting Employer Brand: Macro Trends, Micro Trends. The Pitfalls & The Cost of Bad Recruitment.

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EMPLOYER BRANDING – Be seen as an Employer of Choice

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  1. LINKEDIN WORKSHOP 2011 EMPLOYER BRANDING – Be seen as an Employer of Choice

  2. Employer Branding - Contents • What is it & Why is it important? • Recruitment Market Place - Trends affecting Employer Brand: • Macro Trends, • Micro Trends. • The Pitfalls & The Cost of Bad Recruitment. • Our Own Findings & advice.

  3. Employer Branding • What is it? • Why is it important?

  4. Recruitment Market – Macro Trends • Moved from “Best candidate”… • … to “I don’t want to make a mistake” • Why – people covering their own backsides – compliance crazy. • Elongated recruitment processes. • Great people are still in high demand. • = war for talent still exists. • Social media.

  5. Recruitment Market – Current Micro Trends • Goal to reduce spend per hire. • Big companies feel they are competing with one another. • Concerned about perception of their employer brand. • In-house recruiters are maxed out/stressed. • Whilst the candidate experience/journey is important to. them - Most feel that they are failing… • Social media is used as a broadcast tool.

  6. The Pitfalls • Over capacity – mistakes are made. • Short on time – mistakes are made. • Candidates not hearing anything back. • Engaging too many recruitment consultants. • Too much emphasis on CV and hard skills. • Rather than softer skills, organisational/cultural fit.

  7. LINKEDIN WORKSHOP 2011 One Pitfall, could equal Bad Recruitment

  8. The Cost of Bad Recruitment • http://www.youtube.com/watch?v=53lO2ViAZDM • Dilution of employer brand. • Mixed messages to the candidate population. • You feel like…

  9. OUR OWN FINDINGS • People join a company BUT they work for a manager • Your Managers and Team Leaders MUST be engaged. • Recruit people who fit your culture • You can coach skills, you can’t coach behaviours

  10. Our Advice • Become Linkedin experts. • Make sure that Linkedin is “On-Brand”. • Make sure that your recruiting Line. managers have linkedin profiles. • Forget the rest of social media (…for now).

  11. Our Advice • Find a recruitment firm you can trust, who you enjoy using and who will do whatever it takes to fill your job/s. • Concentrate on soft skill acquisition – don’t target fixate on CV. • Build some science into your recruitment process – reduce hunch!

  12. And Finally… • You can start to improve your employer brand now. • Do the basics very well. • Will give you a competitive edge.

  13. LINKEDIN WORKSHOP 2011 Q&A

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