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Explore the power of survey feedback in driving organizational change and the techniques for collecting and utilizing survey data for effective interventions. Learn how to plan, collect, analyze, and utilize data to foster organizational development. Gain insights on managing change and the importance of using data constructively.
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Organizational Design, Diagnosis, and Development Session 13 Organizational Diagnosis, III Survey Feedback & Design of Interventions
Objectives • To understand how data collection and feedback can be used to change behavior in organizations • To examine the data collection - feedback cycle • To consider steps in feed back data • To survey various interventions and data needed for their design
MEASUREMENT GENERATES ENERGY • Focuses energy on area of data collection • Sanctions and rewards are implied • Evaluation enhances performance • Explicit rewards may be offered • Measurement can be counter productive • leads to inaccurate or no information • leads to misdirected energy
FEEDBACK • Defined -- information regarding actual performance or the results of the activities of a system. • Enables correction of errors • Not automatic in a social system • OD function can facilitate the feedback process
HOW DATA COLLECTION EFFECTS BEHAVIOR power group’s involvement data collection perceived accuracy motivation perceptions of data productive behavior unproductive behavior
FEEDBACK MODEL Input Process Output Feedback
MOTIVATING EFFECTS OF FEEDBACK • Through disconfirmation • Through intrinsic reward expectations • Through external reward expectations • Through cueing • Through learning
IMPLICATIONS FOR PRACTICE • Powerful groups need to be included and employees need to perceive this. • Data must not be used in a punitive fashion • Perception of data must be as accurate and valid • Feedback has to be used in a constructive fashion
DATA COLLECTION FEEDBACK CYCLE • Planning to use data • Collecting data • Analyzing data • Feeding back data • Following - up
EFFECTIVE FEEDBACK • Relevant • Understandable • Descriptive • Verifiable • Limited • Controllable • Comparative
FEEDBACK MEETINGS • Process issues • Validating data • Accepting responsibility • Problem solving
APPROACHES TO FEEDBACK MEETINGS • Family group • Survey guided • Subordinate group • Peer group • Intergroup
EFFECTIVE INTERVENTIONS • Readiness for change • Capability for change • Cultural context • Abilities of the change agent
HISTORICAL DATA • Background of the organization • Immediate circumstances of the problem
STRUCTURAL DATA • Formal organization (chart, job descriptions • Goals • Tasks • Technology & environment • Financial & personnel information • Policies & procedures
FUNCTIONAL DATA • Communication systems • Organizational knowledge -- how do you get it • Organizational culture & climate • Reward systems
ATTITUDINAL DATA • Leadership • Coworkers • Customers • Work & Organization • Competition • Suppliers • Host community • Regulatory bodies
RELATIONAL DATA • Time -- view of past, present, future • Meaning of work • Authority & power • Key people & groups
STRATEGIC INTERVENTIONS • Necessary data • historic • structural • functional • attitudinal • relational
TECHNO-STRUCTURALINTERVENTIONS • Necessary data • historic • structural • functional
HUMAN RESOURCE INTERVENTIONS • Necessary data • functional • attitudinal • relational
HUMAN PROCESS INTERVENTIONS • Necessary data • attitudinal • functional • relational
Backwards & Forwards • Summing up - Today’s session reviewed how to use survey feedback to influence change and the techniques of collecting and feeding back survey data. As a preview for considering interventions, we examined appropriate data for varying types of interventions. • Looking ahead - Next time we consider the management of change.