1 / 13

Pledge Now Pt.1 The Data?

This report examines the decline in pledge donations and viewership in public broadcasting stations from 2006 to 2010. It analyzes the average pledge per 10 minutes, DPM decline, average gift decline, and the evening DPM by day of the week. It also addresses the aging of both pledge donors and viewers. The findings indicate a decrease in donations and viewership, suggesting the need for strategies to engage a younger audience and increase support.

tammyr
Download Presentation

Pledge Now Pt.1 The Data?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Pledge Now Pt.1 The Data? Dev Workshop 2011 11 Jan 2011

  2. PBS Statistical Reports March Trend

  3. Note Break Minutes… Year Results 18 Pledge Advantage Stations

  4. DPM & Avg Gift: 2006-2010 Stable set of 18 Stations; calendar year Note: DPM has declined 35% since 2006 and Avg Gift is off 11%

  5. Average Pledge per 10 Minutes Note: Pledge per 10 Mins has declined 27% since 2006

  6. 2010 similar but much lower • Evening (7P-10P) DPM by Day of Week All hours of the day off evenly as well.

  7. Ratings are receding Source: Viewing is prime time from ten 2006 LPM markets primary stations

  8. Members and Weekly Cume Viewers Trend

  9. Top 5 Programs by % Dollars

  10. Pledgers are aging Percent of Pledgers by Age & Gender

  11. Viewers are aging too (prime time) Percent of Viewers by Age & Gender

  12. WHYY

  13. end

More Related