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Jade Thelen October 1, 2009

Fonts. Contrast. Design Principles 3-Fold Brochure. Font Families: Serif Example San Serif Example Other Example Front Rules: Two Fonts per page One Serif One San Serif. Most effective way to use contrast is for it to be very strong. Don’t be a wimp.

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Jade Thelen October 1, 2009

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  1. Fonts Contrast Design Principles 3-Fold Brochure • Font Families: • Serif • Example • San Serif • Example • Other • Example • Front Rules: • Two Fonts per page • One Serif • One San Serif Most effective way to use contrast is for it to be very strong. Don’t be a wimp. Things to consider: Size Weight Structure FORM Color Direction Use different pictures, backgrounds, and drawings to show contrast. Jade Thelen October 1, 2009

  2. Repetition Alignment Proximity • Robin William’s design principle for repetition is to repeat an aspect of the design throughout the entire piece. • Keep it consistent • Fronts • Type face • Colors • Alignment • Pictures • Bullets and Numbering • Purpose is to unify and add visual interest Left Justified • Proximity is about: • Grouping related items together • It shows a relationship to the items • Unrelated items need to be separated • For Example: Within alignment the four important elements are visual connection, unity, try not to over use center and justify My Flowers Marigold Pansy Carnation Violets My Flowers Marigold Pansy Carnation Violets Right Justified

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