Strategies for Community Mobilization

1. Strategies for Community Mobilization Basics of Community-based Family Planning

2. Who are Stakeholders? Who do you consider to be stakeholders in FP programs?

3. Examples of Stakeholders • MOH (National, Provincial/Regional, District) • Donors, CAs, Associations • NGO/CBO partners • Health Facility ( service providers, support staff, outreach workers) • Community (chiefs, religious leaders, women leaders, community group leaders, community resource persons and traditional health workers)

4. Community Stakeholder Participation Why is it important to involve community members in FP programs?

5. Benefits of Community Participation • Increased ownership, support and responsibility • More likelihood of, and sustainability for, behavior change • More cost-effective programming • Better response to community needs and concerns

6. Benefits of Community Participation continued: • More culturally appropriate strategies and messages • Increased coverage and access to information and services • Increased demand • Increased advocacy for service and policy change • Increased success (results and sustainability)

7. Community Mobilization What is community mobilization?

8. Community Mobilization A capacity-building process through which individuals, groups, or organizations plan, carry out, and evaluate activities on a participatory and sustained basis to improve their health and other needs, either on their own initiative or stimulated by others. From How to Mobilize Communities for Social Change by Howard-Grabman and Snetro 2004:3

9. Key Steps in Community Action Cycle

10. Preparing for a Community Based Program • Collect geographic and demographic data • Collect baseline FP data; review research and survey information • Contact existing organizations and institutions (NGOs, CBOs, local MOH) • Involve national and senior officials

11. Channels for Reaching the Community • NGOs • CBOs • Local government • Local leaders – traditional and formal • Community Resource persons • Special clubs or interest groups

12. Community Entry, and Gaining Effective Participation • Contact meetings with community leadership to establish interest, support and buy-in • Stakeholder sensitization workshops to determine: • community participation • involvement of men, women and other target groups, • geographic and demographic coverage • goals & objectives • clear roles and responsibilities and level of commitment (i.e community participation plan)

13. Community Action Planning: Actions should: 1) address problems agreed upon by community partners 2) include strategies that: -Address quality -Increase access & informed choice -Increase demand -Increase FP coverage -Outline persons responsible, resources needed & where to obtain them -Provide a timeline & M&E plan -Address partners’ skills & capacity building needs

14. Challenges What are some of the challenges or difficulties in including community participation in programming?

15. Challenges of Community Participation: • Less control • Time and cost • Differing priorities • Stakeholders disagree • Community volunteer motivation • Community skills and capacity • Selection of community participants may be biased • Contraceptive insecurity • Need to plan for sustainability from beginning