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COMDEX Chicago 2001 April 5, 2001 David Werezak, Vice President, Marketing Research In Motion. Track II: Wireless and the Enterprise EM2-05: Wireless E-mail and Messaging Systems. EM2-05: Wireless E-mail and Messaging Systems. AGENDA The Evolution of Devices for Wireless E-mail and
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COMDEX Chicago 2001 April 5, 2001 David Werezak, Vice President, MarketingResearch In Motion Track II: Wireless and the EnterpriseEM2-05: Wireless E-mail and Messaging Systems
EM2-05: Wireless E-mail and Messaging Systems AGENDA • The Evolution of Devices for Wireless E-mail and Messaging • Enabling Wireless E-mail and Messaging Applications • An Introduction to Research In Motion
Research In Motion - Background RIM 850/950 RIM 857/957 • Founded in 1984 • First wireless data developer in North America (1988) • North America’s largest wireless data device manufacturer (>1,000 employees)
EM2-05: Wireless E-mail and Messaging Systems AGENDA • An Introduction to Research In Motion • Enabling Wireless E-mail and Messaging Applications • The Evolution of Devices for Wireless E-mail and Messaging
Wireless Handhelds Are Evolving with the Internet TO: • Multi-function • Secure • LAN connected EVOLVING FROM: • Fixed function • Open • Isolated Lead users are mobile professionals: Frequently away from their wired“digital nervous system”
The Focus is on Wireless Applications Value propositions that sell: • Email and workgroup messaging • Financial information • Corporate Intranet • Internet content These application trends are characterizing the next generation of wireless handhelds.
Where does the Wireless Handheld Fit? • Compliments, not replaces, wireline Internet • Like the bank machine to the bank branch: • Trusted • secure, authenticated link to your LAN • Convenient • location independent, immediate access • Personalized • your email, PIM, banking, trading…. Delivering high value connected information independent of end user location
Keys to Wireless Handhelds • Small! • Wide coverage • Long battery life • Low cost of ownership • “Always On, Always Connected” • Low latency • Secure, secure, secure!
EM2-05: Wireless E-mail and Messaging Systems AGENDA • An Introduction to Research In Motion • The Evolution of Devices for Wireless E-mail and Messaging • Enabling Wireless E-mail and Messaging Applications
Wireless Handhelds – A Variable User Experience • PCs all use the same UI and the same browsers • Wireless handhelds all use different user interfaces and different browsers (if any at all) Success of wireless email and messaging is all about the USER EXPERIENCE
The Paradox of Wireless Applications • The best applications use the least wireless network capacity • Useful in and out of coverage • Processing done locally • Minimize airtime cost • Browsers necessary, not sufficient • Won’t work out of coverage • Use airtime for even simple operations • Must use wireless intelligently • Benefit >> cost • Usefulness >> ergonomic limitations
A New Application Development Paradigm for Developers Desktop PCs Mobile Handhelds Processor Typically Intel x86 Varies OS/User Interface Typically Microsoft Varies Input Method Keyboard and mouse Numeric key pad, Keyboard, touch screen, pen-based, voice activated Screen Sizes Few, common sizes Varies Data Processing Application Dominance Information Access Programma-bility Yes Occasionally, but a “must have”
Web Browsers and Java + • Java doesn’t eliminate browser, Java extends browser • Browser and Java = Information and Function • Markup Languages and Browsers (WML, HTML, cHTML, XML) provide access to information • J2ME provides access to function + Handheld Database
To go beyond the telephone handset… … make the wireless platform transparent. • Open, extensible Internet programming languages. • Support graphics. • Enable originality to fit the “Internet model” of openness. • Distribute and maintain applications wirelessly.
Summary • Wireless handhelds, applications and standards are delivering high value connected information independent of end user location • Success of the wireless email and messaging is all about the USER experience • Browser and Java = Information and Function