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ONE – ARCTIC2ARGENTINA 2012. Press F5 key for slideshow*. Charity Global Expedition from the Arctic Circle. What is the “One – A2A 2012?.
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ONE – ARCTIC2ARGENTINA 2012 Press F5 key for slideshow* Charity Global Expedition from the Arctic Circle
What is the “One – A2A 2012? Arctic One – Is a multidimensional expedition designed to promote sustainable, human-powered travel as a means to connect community, charity, and riders experiencing more than 32,000km journey through variable geography and climate zones, natural and man-made environments across 16 countries, 12 US States, 10 Canadian provinces and 2 territories crossing coast-to-coast (Vancouver to St. John’s), Mexico, Central and South America weaving along the Western Cordillera, also known as the longest continuous road in the world (except the 87km section of jungle known as the Darien Gap, hence, sailing to Columbia). The main goal is to bicycle the full length of the Pan-American, starting in Anchorage, AK. The Pan American Highway originates in Prudhoe Bay, Alaska to Ushuaia, Argentina. Since the origin of the Pan-American Highway is located above the Arctic Circle, this expedition will follow a route beyond the Arctic Circle reaching Inuvik as the starting point for the Arctic2Argentina.com At this junction, the expedition begins to accumulate greater distances riding through the arctic tundra zones, southbound through Yukon territory & British Columbia with no backup from outside. • To cycle the full length of the Pan-American route with no backup support, self-supported and ecologically sound. Expected route distance is 32,000km. • The second goal. Along with the challenges of crossing ultra-distances on a fully equipped Koga Miyata World Travellertouring supplied in a sponsorship deal with Commuter Bicycles, together with my family of 4 using trailers and tag-a-long bicycles we will journey 8,000km across 10 provinces of Canada adding a family dimension to this ultra-distance cycling event. It takes four months to cross the Canadian landmass from coast to coast, averaging 80km per day. There will be local visits in the campaign with IDEAS at many of the participating Chrohn’s and Colitis chapters across Canada, an excellent venue to feature expedition equipment, and we would like sponsorship to assist with filming rigs, video recording equipment preferably in HD. • Former organized tour charity riders had great success, and their campaign manager John C. Scott is an organizer on my A2A team for 2012. See more…
One – A2A Expedition Advantages • To share the knowledge about remote areas of our planetGeographical regions explored: Arctic tundra above the Arctic Circle, Wilderness of Alaska, Yukon and Northwest Territories, Mountains of the Western Cordillera and Eastern Appalachians, the vast expanse of plains in central Canada, the Deserts Mexico, Peru and the natural environment of Andes mountains, cultures, languages offers an incredible array of sights that can be best appreciated on bicycles, while capturing the diversity of challenges on still frame, audio and digital recordings. • Travelling GREEN & CLEAN on bicycles, Human-Powered Movements with a multicultural-family dimension to an ultra-distance bicycle expedition supports environmental interests, as well as, introduces a revolutionary way to see the world while promoting health and fitness and cultural connectivity across the globe. • Production of a documentary length DVD, blog updates with critical how-to information that is relevant to the audience. Audio recordings of local music and daily experiences can be shared in PODcastsin global markets via blogging, news media (radio, print, web), and newsletters while in the field • Multilingual aspect and the technologies of blogging, encourage a wider global audience interested in bicycle touring expeditions. Korean-World site • Experienced tour guide (canoe and camping, motorcycle and bicycle adventures turned teacher) is the official leader on this mission. • Media exposure in prime markets, brand recognition for expedition gear choices and reviews made available to the public in venues and website.
Sponsorship opportunities Sponsorship takes several forms in kind donations, Bronze sponsors get listed on website. Silver sponsors will be printed on Expedition Banner, Website branding. Gold and Platinum sponsors will be featured on Website, Media interviews, T-shirts or equipment branding, gear reviews, expedition banner with have high profile appearance and product reviews. On website and e-newsletter. Title sponsorship is negotiable, full branding on website, t-shirts (gift items), royalty-free photos and videos, product reviews and brand promotion throughout the expedition. Trust and commitment to sponsors to complete the expedition is insurance that the products deliver results. Consider the following: ($10-$199) BRONZE ($200-$599) SILVER ($600-$1000) GOLD ($1500-UP) PLATINUM Your support in kind MSRP donations. All gear donated will be rigorously tested in the field, we will accept only industry quality units.
Charity Global Expedition from the Arctic Circle ONE – ARCTIC2ARGENTINA 2012
Media of A2A Expedition in focus Network using social media such as: Blogger, Wordpress, Twitter, Vimeo and Facebook. Social networking And promote the expedition through other media channels. • Korea Times Newspaper featured in twice, with mention in a third article published in 2009 • Korea Broadcast System (KBS) World Radio interview 2009 (click small orange video icon on page to view*) • LaSalle Silhouette, Lakeshore Times, other area print in July 2009 • Busan Haps, Korea’s Expatriot print/web media source July 2010 • Radio interview on CJAM 91.1FM Windsor, Canada, Sept 2010 • Facebook fan group for Arctic 2 Argentina 2012 with 1000+ supporters. • Education Through Expeditions (Beta) United Kingdom. The A2A 2012 is a featured expedition for 2012-2013. Founder is notable Arctic & Polar Explorer, AntonyJinman Important: Reaching out to a global audience. Living currently in South Korea, a non-English speaking country in far East Asia, Brian’s enthusiasm for cycling and promoting the mission has already secured media attention from afar for the A2A 2012. Given the A2A 2012 Expedition is still 1.5 years on the horizon, it’s crucial that planning into training and implementation of communication media early on were crucial steps towards a successful launch. The social networking and goodwill nature of promoting Cycling International in South Korea and abroad will generate the momentum from sponsorship support and media attention promoting quality expedition outfitting. Thank You.
Sponsors of the A2A Expedition 2012 Next Steps: • Contact Brian to chat about packages and in-kind product donations via email or phone. • Send product in kind for pre-expedition training, testing, field review before the spring 2012 launch. Brian Perich Arctic 2 Argentina Expeditions Yang Wu Apartment 102, Unit 308 Noam-dong 844, Gangneung, South Korea 210-930 Contact Brian at +82.10.3037.5126 or +82.10.2351.5126 or bpexpedition@gmail.com tesol2000@gmail.com Thanks for your support!