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TECHNIQUES OF ADVERTISING

TECHNIQUES OF ADVERTISING. - The methods used to buy and sell us products and services. THE BANDWAGON EFFECT. Encourages you to buy a product or service because everyone else is Often there is oversell in this type of advertising. http://www.youtube.com/watch?v=Q5uwXkOFdrk&feature=related

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TECHNIQUES OF ADVERTISING

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  1. TECHNIQUES OF ADVERTISING - The methods used to buy and sell us products and services

  2. THE BANDWAGON EFFECT • Encourages you to buy a product or service because everyone else is • Often there is oversell in this type of advertising http://www.youtube.com/watch?v=Q5uwXkOFdrk&feature=related http://www.youtube.com/watch?v=OYecfV3ubP8 http://www.youtube.com/watch?v=WcDpFLSTZWU&feature=related http://www.youtube.com/watch?v=TgDxWNV4wWY

  3. EMOTIONAL APPEAL • Uses strong emotional; language that connects you with your fears or desires • Many PSAs use this technique to hammer home their message http://www.youtube.com/watch?v=P1Z8xxWhh5k&feature=PlayList&p=547B610255C4979C&playnext=1&playnext_from=PL&index=2 http://www.youtube.com/watch?v=jlXRengzZoc http://www.youtube.com/watch?v=nMwxWHaZUro http://www.youtube.com/watch?v=xffOCZYX6F8 http://www.youtube.com/watch?v=QINv6rebyTU

  4. GLITTERING GENERALITIES • Relates the product or services to words or images that promise everything, but deliver little or nothing http://www.youtube.com/watch?v=oFqUUSRya2o http://www.youtube.com/watch?v=_PwP1EjaBik http://www.youtube.com/watch?v=IocCC1-jeTY

  5. PLAIN FOLKS APPEAL • Relates a product or service to the experience of ordinary folks • This is a technique meant to appeal to consumers who want value rather than prestige http://www.youtube.com/watch?v=qkKXl_KtpZM&feature=PlayList&p=515EE366A914D2CD&playnext=1&playnext_from=PL&index=2 http://www.youtube.com/watch?v=Ug75diEyiA0 http://www.youtube.com/watch?v=vYEXzx-TINc&feature=related

  6. TESTIMONIALS • Use of celebrities or experts to speak for a product • Sometimes advertisers insult our intelligence with celebrities who have little credibility about the product being promoted http://www.youtube.com/watch?v=45mMioJ5szc http://www.youtube.com/watch?v=mjP82KOtreE&feature=related http://www.youtube.com/watch?v=aXSQy2ATQxk http://www.youtube.com/watch?v=hVIjtF2eBrc

  7. SCIENTIFC APPEAL http://www.youtube.com/watch?v=9XUKOUbp_PA • Uses statistics or scientific data to persuade consumers to buy a product or service

  8. WHEN IN DOUBT DOUBLE UP • As you have seen in several of our examples an approach used by many ad agencies is to combine two or more of the approaches http://www.youtube.com/watch?v=ygh-sTzy5p8 http://www.youtube.com/watch?v=MLcYyivv9AI&NR=1 http://www.youtube.com/watch?v=USn5t5nQWU8&feature=related

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