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50 th Anniversary Campaign. “It’s Time!”. Dr. Kyle Marrero. Vice President for University Advancement. Campaign Readiness/Preparation FY2011-12. Infrastructure Strengthened – Reorganization Software Conversion to Blackbaud – RE/FE Prospect Research Intensified – Target Analytics
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50th Anniversary Campaign “It’s Time!” Dr. Kyle Marrero Vice President for University Advancement
Campaign Readiness/Preparation FY2011-12 • Infrastructure Strengthened – Reorganization • Software Conversion to Blackbaud – RE/FE • Prospect Research Intensified – Target Analytics • Policies Reviewed and Revised • Major Gift Reporting Metrics Reviewed and Updated • Plans Updated: • Annual Fund • Planned Giving • Advancement Services
Campaign Prep & Identifying Campaign Priorities • Board Development • College Development Plans • Continued Focus on Major Initiatives: • COB • Allied Health • STEM • Scholarships • Athletics • Aligning with 2012 – 2017 Strategic Plan
Case For Support Case Summary – Aligning with 2012- 2017 Strategic Plan Student Success Enhanced Student Access, Progression, and Learning and Development Instruction & Research Distinctive Teaching, Scholarship, Research, and Professional Contributions Partnerships Valued Partnerships: Community Engagement and Service Services, Infrastructure & Accountability Sustainable Institutional Excellence
Case For Support Case Summary – Funding our Strategic Priorities
Case For Support • Scholarships: • Need-based Awards • General Merit Awards • College/Departmental Awards • Military/Non-traditional Student Awards • Pensacola Pledge Scholars
Case For Support • Faculty Enhancement, Development • and Support: • Endowed Faculty Chairs • Endowed Professorships • Faculty Development and Research
Case For Support • Academic Program Enhancements/Student Success: • Center for Innovation • Pace Library Enhancements • Honors Program • Military Veterans Center • Center on Aging • Undergraduate Research • K-12 Outreach Initiatives • Equipment and Technology • Development of New Programs & Centers
Case For Support • Argonaut Athletics: • Athletics Scholarship Endowment • Program Endowment • Field House Enhancements • Football Implementation and Support • East Sports Pavilion
Case For Support 50th Anniversary Campaign Summary • Scholarships • Faculty Enhancement, Development • and Support • Academic Program Enhancements/Student • Success • Argonaut Athletics • Total = TBD
Campaign Strategy Study Next Steps – May/June • Finalize case for support • Should be visionary and action-oriented • Justifies the urgency and benefits of the • campaign • Inspires the reader/donor to be involved • Identify prospective committee members • Identify and brief prospective interviewees • Complete profiles on all prospective • interviewees • Recruit committee chair and committee members
Campaign Strategy Study Next Steps – July/November • Continue prospect briefings • Hold first committee meeting • Send out “Pave the Way” letters • Begin scheduling interviews • Conduct interviews • Analyze results • Write report • Committee meeting • Review report • Make recommendations to university
Campaign Strategy Study “Important – Feasibility!” • We are testing the feasibility • Listening to donors • Confirming priorities and campaign goals • The final “tested” dollar amount may be bigger or • smaller
50th Anniversary Campaign “It’s Time!”