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Marianne Chan Knowledge & Community Information & Communication Committee

2011 ASME Leadership Training Conference Hyatt Regency DFW Dallas, TX. Unit Communication BOOTCAMP. Marianne Chan Knowledge & Community Information & Communication Committee. Mel Torre Director of Corporate Communications ASME Staff. 1. Bootcamp. What you will learn at. WHO. WHAT.

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Marianne Chan Knowledge & Community Information & Communication Committee

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  1. 2011 ASME Leadership Training Conference Hyatt Regency DFW Dallas, TX Unit Communication BOOTCAMP Marianne Chan Knowledge & Community Information & Communication Committee Mel Torre Director of Corporate Communications ASME Staff 1

  2. Bootcamp What you will learn at WHO WHAT CHECK HOW 2

  3. Let’s start with your plan • Who is your audience? • What is your message? • How are you going to get your message across? • How are you going to get feedback? What are you going to do if it didn’t work?

  4. Step 1: Who is your audience? • New Team • Members • Engineering students • Corporate non members • K-12 students • Promote engineering

  5. Step 2: What are you saying? When do you need to say it? IMECE SPDC

  6. ASME’s Strategic Focus Energy Global Impact Workforce Development

  7. Step 3: How will you communicate? New Team Face to Face meetings-monthly Teleconference calls Online collaboration

  8. Step 3: How will you communicate? Membership Updated Website! Digital Newsletter (monthly or quarterly) Group

  9. ASME Web-Pages 9

  10. ASME Newsletters 10 http://www.asme.org/Governance/Volunteer/Section_Newsletter_Templates.cfm

  11. Ways to Get Involved E4C ASME.org NEW! 2012!

  12. ASME Staff Resources • Public Information • Annual Report • ASME at a Glance • Fact Sheets • Media Assistance • Creating a Press Release • Media Inquiries • Creative Services • Logos • Design Ideas • Images

  13. Step 4: Getting Feedback

  14. Step 4: Evaluate

  15. Staff Support Social Media Christina Perakis perakisc@asme.org Website Design Denny Wall walld@asme.org Newsletters Wil Haywood haywoodw@asme.org Media Relations Mel Torre torrem@asme.org

  16. What I learned at BOOTCamp WHO is my audience? WHAT is my message? HOW do I get my message out? CHECK if my plan is working

  17. Contact Information Marianne Chan Knowledge & Community Information & Communications Committee Chairperson chanm@asme.org Mel Torre Director, Corporate Communications ASME Staff torrem@asme.org 17

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