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Video Production 101.3

Video Production 101.3. Editing Best Practices. Joanne Littlefield November 16, 2011. Who is the target audience? Primary/secondary Visual effects in editing can enhance this Font size throughout (larger for ‘senior’ audience; fun font for elementary school) Does it reflect the brand?.

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Video Production 101.3

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  1. Video Production 101.3 Editing Best Practices Joanne Littlefield November 16, 2011

  2. Who is the target audience? • Primary/secondary • Visual effects in editing can enhance this • Font size throughout (larger for ‘senior’ audience; fun font for elementary school) • Does it reflect the brand?

  3. Gather information for credits as you go

  4. Before editing • Review storyboard/shot list

  5. Make sure all video assets are in consistent ‘containing’ folder • If you move location of any of these, the program will ask you for the location when you open the file

  6. Before editing • Review storyboard/shot list

  7. Shot list • LS, MS, CU, MCU, XCU (more is better) • Moving the audience into the scene • Matching action • Close ups of action (watch for continuity)

  8. Dip to black/white ‘transition’ will aid in communicating change in scene • Fade up audio effective for ‘nat sound’ (natural sound)

  9. As you edit: Avoid product placement

  10. As you edit: Watch forbackgrounddistractions

  11. Edit • Review • Check for consistency/flow • Have others review (post to YouTube: ‘unlisted’) • Cut • Re-Edit • Review again • Check for typos

  12. Questions? Joanne.Littlefield@colostate.edu (970) 980-5880

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