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Related Diversification - Procter & Gamble

Related Diversification - Procter & Gamble. Haircare Pantene, Head & Shoulders, Clairol Household cleaning/care Flash, Febreze, Fairy Laundry Daz, Ariel, Fairy, Bounce Paper Bounty, Pampers, Allways Beauty Oil of Olay, Max Factor Beverages Sunny Delight Snacks Pringles Petfood Iams

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Related Diversification - Procter & Gamble

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  1. Related Diversification - Procter & Gamble Haircare Pantene, Head & Shoulders, Clairol Household cleaning/care Flash, Febreze, Fairy Laundry Daz, Ariel, Fairy, Bounce Paper Bounty, Pampers, Allways Beauty Oil of Olay, Max Factor Beverages Sunny Delight Snacks Pringles Petfood Iams Related Diversification through acquisition and internal start-ups Fits/Synergies Same wholesale distribution Common retail settings & shoppers Advertised & promoted the same way

  2. Unrelated diversification - Virgin Virgin Travel (& Virgin Holidays) Virgin Retail (Music & Entertainment) Virgin Investments (computer products, promotional blimps, property development) Virgin Hotels Group (clubs & hotels in UK, Spain & Virgin Islands) Virgin Communications (Virgin Interactive Entertainment, Publishing, Radio, TV)

  3. Diversification Johnson & Johnson Consumer - baby products (wipes, shampoos, cotton buds etc); woundcare (bandaid); feminine hygiene (carefree, stayfree); reach dental products Medical - non-prescription drugs (Tylenol, Pepcid AC); presecription durgs; surgical products; Accuvue contact lenses Gillette - Grooming (Mach 3, Venus) - Oral Care (Oral B, Braun) - Portable Power (Duracell) Philip Morris -Cigarettes (Marlboro, B&H…..) - Miller Brewing co. Kraft Foods (Maxwell hse, Birdseye..

  4. Diversification Diageo *United Distillers and Vintners (UDV) - Guinness, Baileys, Johnie Walkers, Hennessey, Moet & Chandon, Pimms, Smirnoff *Pillsbury - Green Giant, Haagen Dazs, El Paso, Burger King, Pillsbury Exiting food business because of lack of fit & poor performance Walt Disney Theme Parks, Movie Production, Videos, Children’s apparel, Toys, TV Broadcasting

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