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State of Atlanta: Hotels

State of Atlanta: Hotels. Peggy Berg, ISHC The Highland Group. Times are very good & getting better…. A lot better. Sources. US and CITYWIDE Statistics from Smith Travel Research Sector information from The Highland Group. Atlanta fell harder & longer, but we’re gaining now!.

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State of Atlanta: Hotels

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  1. State of Atlanta: Hotels Peggy Berg, ISHC The Highland Group

  2. Times are very good & getting better… A lot better

  3. Sources • US and CITYWIDE Statistics from Smith Travel Research • Sector information from The Highland Group

  4. Atlanta fell harder & longer, but we’re gaining now!

  5. Atlanta RevPar Fell Deeper than US; Then UP 8% in 2004

  6. Atlanta RevPar Trailing But Gaining Momentum UP 8% YTD

  7. Atlanta Occupancy Up 2.7 Points in 2004

  8. Atlanta Occupancy Up 2.6 Points Already 2005 YTD

  9. Atlanta Rates UP $2.39 in 2004 (1st Gain in 3 Years)

  10. Atlanta Rate YTD Already UP $2.81 by July 2005

  11. Atlanta by Sector • Downtown: • Hit hardest • Recovery accelerating • New hotels coming on line (boutique and luxury product) • Becoming a “world class” destination? • Gaining from Katrina

  12. Atlanta by Sector • Buckhead • New Intercontinental; planned St. Regis • Condo structure • Rates accelerating • Space tight for groups already

  13. Airport • Slammed by 9-11 (still) • Low end contracts still in high end hotels (but getting pushed out finally) • Picking up Katrina contracts • Shifting with completion of I-285 and 5th runway • Public development restrictions

  14. Southside • I-85 south lots of limited service inventory • I-75 south lots of limited service inventory • Job growth and I-75 travel boosting demand • Better lodging product coming on line

  15. Northeast • Too many of the wrong rooms • New “core” at Sugarloaf performing well • Division into the “Haves vs Have Nots” • Market picking up overall

  16. Northwest • Upside with Cumberland improvements • Convention business should improve • Compression from downtown should improve • Need for real renovation or demolition

  17. Industry Trends • Condos and “Hybrid” lodging products on the high end • New brands in the mid market – Indigo, Hyatt Place, Starwood XYZ • Upgrades and replacement in the strong brands (Marriott, Holiday Inn, Hilton) • Cheaper new construction prototypes in the franchise-proliferation brands

  18. The Highland Group 1111 Rosedale Drive Atlanta, GA 30306 (404) 872-4631 www.highland-group.net

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