1 / 20

Tweet Your Way to the Top

Tweet Your Way to the Top. A Beginner’s Workshop on Twitter. A Real Estate Professional’s Guide to Communicating with Social Media. By Lindsey Listanski. Statistics. 2/3 of the world’s population visits social media sites. Twitter’s fastest growing age demographic is 55-64 year olds.

tanith
Download Presentation

Tweet Your Way to the Top

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Tweet Your Way to the Top A Beginner’s Workshop on Twitter

  2. A Real Estate Professional’s Guide to Communicating with Social Media By Lindsey Listanski

  3. Statistics • 2/3 of the world’s population visits social media sites. • Twitter’s fastest growing age demographic is 55-64 year olds. • In 2008 only 32% realtors had social media presence, in contrast in 2009, 84% of real estate agents used social media sites to reach out to their target audiences. • 94% home buyers use the internet to identify properties that would interest them. • 32% of homebuyers found the house they bought online. • To gain a competitive edge, realtors need to use social media to broadcast their messages and to interact with their fans. • Traditional buyers take close to two months to find the house that meets their requirements. On the other hand, internet buyers take only about half a month. In other words, the internet, and social media in particular, helps home buyers identify key issues that they need to consider when buying real estate.

  4. Starting from Scratch

  5. Who to Follow • @ashbey, @stringclarke, @coldwellbanker, @CBtweet, @CBGundaker • Family, Friends/Acquaintances, Colleagues • Real Estate Pages • Who to Follow feature

  6. Create Your Brand • Agent Picture

  7. Bio Who are you? What are you passionate about? What do you plan to discuss? St. Louis Your personal CBG URL

  8. Personalize • Background Image • Page Background

  9. Lists

  10. Start Tweeting! Remember… Only 140 characters!

  11. What to Share • Photo’s • Personal Milestones • Fun or Engaging Material • Business Related info

  12. How to Share It: Mentions

  13. How to Share It: Hashtags What is a hashtag? A hashtag is a word or a phrase prefixed with the # symbol.Social networks such as Twitter may be tagged by putting "#" before important words. Hashtags provide a means of grouping such messages, since you can search for the hashtag and get a set of messages that contain it. #CBG EMT #CBGundaker #TweetToTheTop

  14. How to Share It: Links

  15. How to Share It: Reach Out

  16. How to Share It: Retweet See a tweet you like? Retweet it!

  17. The Do’s & Don’ts of Social Media

  18. Measuring Your Efforts Retweets, Mentions, & Replies • A retweet = when someone repeats what you have tweeted on their own feed. • A mention = when someone includes your username preceded by the @ symbol. • A reply is when = someone replies back to a tweet you wrote using your @Handle.

  19. Build it, and they will NOT come

  20. Follow us & your neighbor! @ashbey @stringclarke

More Related