How E-commerce Product Photo Retouching Can Increase Your Sales _ by Tanjila Khan _ Apr, 2023 _ Medium

1. 4/27/23, 11:52 AM How E-commerce Product Photo Retouching Can Increase Your Sales | by Tanjila Khan | Apr, 2023 | Medium Open in app Get unlimited access Search Medium Tanjila Khan Apr 4 · 3 min read · Listen Save How E-commerce Product Photo Retouching Can Increase Your Sales In today’s competitive e-commerce landscape, businesses are constantly seeking ways to stand out from the crowd and increase sales. One crucial aspect of any e-commerce business is product photography. High-quality, visually appealing product photos can make a significant difference in a customer’s decision to purchase a product. This is where e-commerce product photo retouching comes in. In this article, we will explore how e-commerce products can increase your sales and provide tips on how to implement this technique effectively. Importance of Product Photos in E-commerce Product photos are the first point of contact between a customer and a product. They can make or break a customer’s purchasing decision. According to a report by Adobe, 67% of consumers say that the quality of a product image is “very important” when making a purchase. Furthermore, 22% of returns are due to products looking different in person than they did online. https://medium.com/@tanjilakhan/how-e-commerce-product-photo-retouching-can-increase-your-sales-3f1a8de2889f 1/3

2. 4/27/23, 11:52 AM How E-commerce Product Photo Retouching Can Increase Your Sales | by Tanjila Khan | Apr, 2023 | Medium In addition to influencing purchase decisions, high-quality product photos can also help build trust with customers. They show that a business is professional and cares about presenting its products in the best possible light. What is E-commerce Product Photo Retouching? E-commerce product photo retouching is the process of editing product photos to enhance their visual appeal. This can include color correction, background removal, and image cleanup, among other techniques. The goal of e-commerce product is to make a product look as attractive and accurate as possible. Enhancing Product Images through Retouching E-commerce product photo retouching can make a significant difference in the quality of product images. Here are some examples of how retouching can enhance product images: Color Correction: Retouching can correct color issues in product photos, ensuring that products are represented accurately. Background Removal: Removing the background of a product photo can give it a cleaner, more professional look. This is especially useful for products that need to be showcased on different backgrounds, such as clothing items. Image Cleanup: Retouching can clean up minor imperfections in product images, such as dust or scratches. Benefits of E-commerce Product Photo Retouching There are several benefits of e-commerce product photo retouching, including: Increased customer engagement and trust: High-quality product images are more likely to engage customers and build trust in a business. Better product representation: Retouched product photos accurately represent a product, making it more likely that customers will receive the product they expect. Higher conversion rates and sales: High-quality product photos are more likely to convert leads into customers and increase sales. https://medium.com/@tanjilakhan/how-e-commerce-product-photo-retouching-can-increase-your-sales-3f1a8de2889f 2/3

3. 4/27/23, 11:52 AM Increased Sales with Retouched Product Images How E-commerce Product Photo Retouching Can Increase Your Sales | by Tanjila Khan | Apr, 2023 | Medium Implementing e-commerce product photo retouching can lead to increased sales. Here are some examples of businesses that have experienced sales growth through e- commerce product: Case Study 1: An online clothing retailer increased sales by 27% after implementing e- commerce product photo retouching. By retouching product photos to showcase the clothes in the best possible light, customers were more likely to purchase them. Case Study 2: A home goods retailer increased conversion rates by 13% after implementing e-commerce product . By showcasing their products in high-quality photos, customers were more likely to make a purchase. Tips for Effective E-commerce Product Photo Retouching Here are some tips for achieving effective e-commerce product photo retouching: Use high-quality images: The higher the quality of the original image, the better the retouched product photo will be. Maintain accuracy: Retouched product photos should accurately represent the product, including its color and texture. Keep it simple: Avoid over-editing product photos. Simple, clean retouching is more effective than excessive editing. Photo Retouching Photo Retouching Services https://medium.com/@tanjilakhan/how-e-commerce-product-photo-retouching-can-increase-your-sales-3f1a8de2889f 3/3