1 / 35

Internet as a Business Tool: Case Studies in The Gambia

Internet as a Business Tool: Case Studies in The Gambia. Topics covered. Recap of how the Internet can benefit businesses Case Studies Local based business - TAF Holdings International based business - Maersk Line Promoting Investment Opportunities The Gambia Chamber of Commerce & Industry

tannar
Download Presentation

Internet as a Business Tool: Case Studies in The Gambia

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Internet as a Business Tool:Case Studies in The Gambia

  2. Topics covered • Recap of how the Internet can benefit businesses • Case Studies • Local based business - TAF Holdings • International based business - Maersk Line • Promoting Investment Opportunities • The Gambia Chamber of Commerce & Industry • Tourism - Senegambia Beach Hotel Seminar on "Internet in Business": Case Studies

  3. Recap of how the Internet can benefit Businesses? • Communication • email, discussion groups, exchange documents • Research • Search engines • Resource sharing Seminar on "Internet in Business": Case Studies

  4. Recap of how the Internet can benefit Businesses? • Publishing • web presence, newsletters, brochures, reports • Fundraising & Marketing • research funding opportunities, requests for proposals, general info • E-Commerce • product enquiry's, take orders, sell products Seminar on "Internet in Business": Case Studies

  5. TAF Holding Company • Background • consolidation of “TAF” operations • TAF Construction • TAF Estate Developers • TAF Building Products • TAF Tourism Development • when & why TAF launched web site • improve efficiency of services, easy access to information • need for globalization • Feb 2000 Seminar on "Internet in Business": Case Studies

  6. WWW.TAFGAMBIA.COM • How TAF uses the Internet • Communication • collaborating with business partners worldwide through email • marketing • products and services • building supplies • self catering apartments • hotel rooms • house the nation project Seminar on "Internet in Business": Case Studies

  7. WWW.TAFGAMBIA.COM • How TAF uses the Internet • research • resource sharing • overseas product enquiry’s Seminar on "Internet in Business": Case Studies

  8. WWW.TAFGAMBIA.COM • Web site features • general info • products & services of subsidiaries • online applications Seminar on "Internet in Business": Case Studies

  9. WWW.TAFGAMBIA.COM Seminar on "Internet in Business": Case Studies

  10. WWW.TAFGAMBIA.COM Seminar on "Internet in Business": Case Studies

  11. WWW.TAFGAMBIA.COM • Feedback • 170,000 hits so far, • Average of 6 responses per day • responses directed towards Taf Estate Development • numerous commitment for house the nation project Seminar on "Internet in Business": Case Studies

  12. WWW.TAFGAMBIA.COM • Cost Analysis • what it takes • development • hosting • updating • what you save • phone/fax calls • worldwide marketing • less personnel ~D25,000 Seminar on "Internet in Business": Case Studies

  13. WWW.TAFGAMBIA.COM • Future plans • e-commerce • interactive site Seminar on "Internet in Business": Case Studies

  14. Maersk Gambia Limited • Background • profile • International Shipping agency • World’s largest provider of containerized transport solutions • Spans 6 continents with over 325 offices • head office in Copenhagen, Denmark Seminar on "Internet in Business": Case Studies

  15. Maersk Gambia Limited • How Maersk Gambia uses the Internet • Communication • connectivity with head office/sister offices • collaboration with business partners worldwide Seminar on "Internet in Business": Case Studies

  16. Maersk Gambia Limited Internet Maersk Gambia Security Wall Maersk Head Ofice Seminar on "Internet in Business": Case Studies

  17. Maersk Gambia Limited • Central Data Processing using the Internet • access to world wide data • data input from different countries daily • data retrieved from anywhere in the world Seminar on "Internet in Business": Case Studies

  18. Maersk Gambia Ltd • Web Presence • http://www.maersksealand.dk • offers business online • offers information on containers & ships • online enquiry’s and cargo tracking Seminar on "Internet in Business": Case Studies

  19. Http://www.maersksealand.dk Seminar on "Internet in Business": Case Studies

  20. Maersk Gambia Limited • Cost Analysis • what it takes • leased line to nearest POP site • specialized equipment for routing and securing data transfer • online system - interactive web page Seminar on "Internet in Business": Case Studies

  21. Maersk Gambia Limited • what you gain • easy/fast/reliable data access • edge over competitors • cost savings phone/fax calls/ DHL • worldwide marketing • reduced personnel • cost savings on equipment Seminar on "Internet in Business": Case Studies

  22. Maersk Gambia Limited • Future Plans • web site for Maersk Gambia • currently under construction • Localized information about Gambia • track ship movements • project a good image about Gambia Port • attract investors to do business in the Gambia Seminar on "Internet in Business": Case Studies

  23. Promoting Investment Opportunities • Gambia Chamber of Commerce & Industry - GCCI • provision of essential business services to the private sector • to advise and influence government in creating a favorable business environment. It also • serves as a one stop spot for foreign investors. Seminar on "Internet in Business": Case Studies

  24. Http://www.gambiachamber.gm • successfully using the web to attract investors to the Gambia • expanding international trade activities and promoting growth • Web page launched in 1999 • provides information on investment opportunities in Gambia • provides information on its members • online registration Seminar on "Internet in Business": Case Studies

  25. Http://www.gambiachamber.gm • GCCI Web Page • Features GCCI publications • The Entrepreneur - newsletter of the GCCI • The Business Directory 2000 • lists Businesses registered with GCCI according to area of Business Seminar on "Internet in Business": Case Studies

  26. Http://www.gambiachamber.gm Seminar on "Internet in Business": Case Studies

  27. Promoting Tourism • What it takes • pay particular attention of how to present information on tours and products • detailed information about destination, including attractions & prices • quality and up-to-date information (constant update of info) • Consider the Internet as an information gathering tool Seminar on "Internet in Business": Case Studies

  28. Promoting Tourism • What you gain? • Considerable cost-saving in information dissemination • Significant portion of revenue generated from Internet and growing Seminar on "Internet in Business": Case Studies

  29. Promoting Tourism - Gambia River Excursion • Example of a tour operator in The Gambia • Web site http://www.gre.gm features • general info on The Gambia • services offered • info on special packages, lamin Lodge, Pirogue Jamond Adventure Seminar on "Internet in Business": Case Studies

  30. Http://www.gre.gm Seminar on "Internet in Business": Case Studies

  31. Promoting Tourism - Senegambia Beach Hotel • Sengambia Beach Hotel Web site has had a significant impact on business for the hotel • Features information on • rooms & suites, bars & restaurant, activities & services, enquiry & reservations • provides virtual tour of the hotel facilities Seminar on "Internet in Business": Case Studies

  32. Http://www.sengambiahotel.com Seminar on "Internet in Business": Case Studies

  33. Http://www.sengambiahotel.com • Feedback • average of 600 visitors per week • 15 bookings per week • What it took • cost to develop and host site Seminar on "Internet in Business": Case Studies

  34. Http://www.sengambiahotel.com • Gains • value for money • cost savings in International calls, faxes • less personnel needed • significant portion of business through Internet Seminar on "Internet in Business": Case Studies

  35. Summary • Overview of benefits to Businesses • Specific examples • local based • International corporation • promoting Investment opportunities • Internet is the future for Businesses • DON’T RE-INVENT THE WHEEL • EMULATE FROM PEERS Seminar on "Internet in Business": Case Studies

More Related