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From communication to culture: managing a successful group relocation. Understanding Caring Delivering. Sterling overview. Integrated relocation management Offices in EMEA, Americas, Asia Pacific Recent experience of group relocations includes: UK to Zurich UK to Gibraltar
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From communication to culture: managing a successful group relocation Understanding \ Caring \ Delivering
Sterling overview • Integrated relocation management • Offices in EMEA, Americas, Asia Pacific • Recent experience of group relocations • includes: • UK to Zurich • UK to Gibraltar • Germany to UK • France to UK
The group relocation challenge Group relocations more complicated even for the most experienced professional… Additional challenges include: - Scale - Timing - Logistics - Culture - Cost control
Common areas of concern 90 assignees surveyed over 5 relocations Asked ‘did you receive enough information?’ 5 key areas Immigration Tax Home search School search Cultural integration
Policy amendments Standard or bespoke? Encourage uptake or reduce the numbers? What will motivate potential expatriates? Benefits and cost of living considerations
Reduction of costs / admin Integral part of strategy Examples include: - Negotiating rates for temporary housing (bulk) - Home sale / tenancy support - Support for VIP assignees - Talent management - Spousal support
Communications strategy Why? – Business reasons How? – Policy & procedures When? – Timescales What? – Information rooms; orientation visits; group / individual seminars
Implementation Follow the leader: who moves first? Business continuity Logistics & timing
Immigration Expediting mass applications Working with immigration officials Quotas and how to manage them
Tax liability Challenges surrounding tax liability should not be underestimated Complex legislation Differs from country to country
Home search Managing expectations & planning ahead Supply and demand Work location vs. home location
School search Managing expectations & planning ahead Supply and demand Work location vs. home location
Household goods Regular shipping routes Consolidated consignments Coordinating office and household effects
Culture Encouraging cultural engagement The benefits of integration Work culture vs. home culture
Case study Gaming company North of England to Gibraltar 85% take-up rate On time / on budget