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Market Categories

Market Categories. Fashion design is grouped by categories to suggest price point, aesthetic and target audience. fashion designers need to understand the categories that they are designing for. . Haute Couture Designer/ Pret -a-Porter Bridge Contemporary Moderate Tweens/Juniors Budget.

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Market Categories

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  1. Market Categories Fashion design is grouped by categories to suggest price point, aesthetic and target audience. fashion designers need to understand the categories that they are designing for.

  2. Haute Couture Designer/Pret-a-Porter Bridge Contemporary Moderate Tweens/Juniors Budget

  3. Haute Couture Most expensive Well made Labor intensive Monitored by ChambreSyndicale de Haute Couture in Paris Employs at least 15 workers Fashion show of at least 35 pieces in both evening & daywear, twice yearly Garments fit to customer at least 3 times Declined in popularity because of cost Chanel, Armani, Prada Valentino

  4. Designer/Pret-a-Porter Uses standardized sizing Seasonal showings for press & buyers Superior fabrics & construction Can be abstract & artistic Becoming rare Used as a promotional tool to sell less expensive collections Hussein Chalayan Hussein Chalayan

  5. Bridge An American phenomenon Higher Price point Less superior fabrics & manufacturing processes Supplied professional clothing to women who were entering the workforce in the 1970’s (suits) Modern collections appeal to the younger female & offer more adventurous options than the suit Anne Taylor, Banana Republic Anne Taylor

  6. Contemporary Equal in price point to Bridge For more young & adventurous customers These customers want what is on the runway, but at a lower price. Many designers offer a line like this Dolce & Gabbana’s D&G, Donna Karan’s DKNY, Calvin Klein’s CK

  7. Moderate Sold in department stores Serve customers in a variety of activities More active & casual wear Silhouettes are based on last year’s sales Divided into core, core plus & novelty Core-a piece that everyone wears Core Plus-a basic item with a twist Novelty-trendy in silhouette & color and adds excitement JC Penney, Macy’s JC Penney

  8. Tweens/Juniors Tweens:Ages 10-14 Juniors:13-18 This market has expanded due to Baby boomers & Gen X members having children who like to shop Once a trend is widely accepted it is considered outdated Forever 21, Delia’s, Old Navy Delia’s

  9. Budget Fastest growing segment of the fashion industry Some high concept designers, like Stella McCartney & Karl Lagerfeld have created collections for budget stores, like H&M Garments produced inexpensively & quickly, doesn’t last long Silhouettes change frequently>seasonal dressing Criticism for dangerous labor practices & throwaway clothing Isaac Mizrahi for Target

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