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Stage Gate – Lecture 2 Review Process. © 2009 ~ Mark Polczynski. This Course: Strategic Technology Management. Strategic Technology Planning Scenario Planning Voice of the Customer Intellectual Property Generation Ideation Technology Roadmapping.
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Stage Gate – Lecture 2Review Process Stage Gate - Lecture 2 © 2009 ~ Mark Polczynski
This Course: Strategic Technology Management • Strategic Technology Planning • Scenario Planning • Voice of the Customer • Intellectual Property Generation • Ideation • Technology Roadmapping • Strategic Technology Development • Stage Gate Development • Stage Gate Review Stage Gate - Lecture 2
Scope of This Lecture Set: • We focus on technology development, • But the same basic principles apply toproduct development. • This is about technology development and project review. • It is about a system where project review is anintegral part of technology development. Stage Gate - Lecture 2
Stage Gate Process: • What problem are we trying to solve? • Stage gate development process. • Stage gate review process. • Review process cultural issues. Stage Gate - Lecture 2
New Product Pipeline Many Low-Impact Products Out Many Small Projects In What’s the MAIN Problem We Are Trying To Solve? Before: Difficult to manage many small projects. After: Difficult to support many small products. Stage Gate - Lecture 2
New Product Pipeline Many Small Projects In Few High-Impact Products Out What’s do we want to have? Question: How do we figure out which projects to keep? Stage Gate - Lecture 2
Product Development Stage Gate Process Stage gate reviews Stage Gate - Lecture 2
Technology Development Stage Gate Process Stage gate reviews Where projectsget killed! Stage Gate - Lecture 2
Stage Gate Development Process S1 S2 S3 G1 G2 Stage Gate ReviewProcess Stage Gate Concept is Quite Simple… Put “Stage Gate Review” decision blocks in the process flow… Our topic So, how does a Gate work? Stage Gate - Lecture 2
Redirect Continue S S G Hold Kill All the Gates work the same way… At the end of each development stage, you hold a stage gate review to determine if you should: - Continue: Go to the next stage, - Redirect: Go back to the previous stage, - Hold: Put the project on hold, - Kill: Kill the project. Stage Gate - Lecture 2
G G G Purpose of ALL Gates is to create BOTH of these curves: Size Number This is very simple! So what’s the Big Deal?! Stage Gate - Lecture 2
Stage Gate Review Execution: • Review is usually a meeting. So - • How do you make decisions? • Who should attend the meeting? • How do you organize the meeting? Stage Gate - Lecture 2
Redirect Continue A A G Hold Kill How do we decide what the decision will be? - Continue? - Redirect? - Hold? - Kill? Let’s lookinside of a gate Stage Gate - Lecture 2
Is thisa “good”project? All information needed? Whatis itspriority? Yes Yes High Continue No No Low Kill Re-Direct Hold Three-Step Decision Process: Ask questions in this order. Does this project make business sense:~ Strategically?~ Financially?~ Technically? Has the team completed all outputs in a quality fashion? What is the impact relative to other projects? Are people and money available? Stage Gate - Lecture 2
Purpose of Stage Gate Review Meeting: • Stage gate reviews… • Are business decision meetings • Are not project reviews • Are not design reviews • Are not performance reviews • A key advantage of a well-deigned and well-executed stagegate process is that it makes the engineer/technologists anintegral contributor to business decisions. • This is absolutely essential in technology-driven businesses. About picking the projects that will have the biggest impact on your business Stage Gate - Lecture 2
PetProjects • Purpose of Gate Review Meeting: • Picking “winner” projects and killing “losers”. • For “winners”, this is about: • Making an investment decision (where to put money), • Allocating and committing resources (where to put people), • Assessing potential of project (all info needed to make good decision), not quality of project or product, • Assessing risk of project (but “winner” may be high or low). Stage Gate - Lecture 2
Suppliers (V):Asking for next project Executors (R):Running thecurrent project Customers (V):Receiving next project outputs StageGateReview Experts (R):Validating project deliverables Investors (V):Paying* for next project Who Should Attend the Review? R = RecommendV = Vote* = “Paying” means providing money and/or peopleNote: a particular individual may play more than one role. Stage Gate - Lecture 2
Typical Stage Gate Review Agenda: • 20 min. Executor presentation and recommendation – All participants – Silent listening to presentation No discussion, but clarifying questions allowed. • 15 min. General discussion – All participants – Led by non-voting facilitator. • 15 min. Voter deliberation – Typically voters only – Led by facilitator. • 10 min. Tem briefing on decision and action items – All participants – Led by facilitator. • 1 hour Yes, this can, and must, be met! Stage Gate - Lecture 2
Gatekeeper Rules of Order • “Gatekeepers” are the voters at the stage gatereview meeting. • If gate review meetings degenerate tovicious attacks by gatekeepers onproject teams… • …then before long you won’t have any new projects! • To avoid having this happen, gatekeeper rules of order need to be established and enforced (by review meeting facilitator). Here are some rules… Stage Gate - Lecture 2
Gatekeeper Rules of Order – Page 1 • Gatekeepers must attend review meeting in-person or virtually, or your vote defaults to “Continue”. A substitute may be sent. • Gatekeepers must review team presentation before* the meeting. • Serious concerns must be communicated to teams before the meeting. No “surprise attacks” allowed in the meeting. • No “cross-examination” allowed during team presentations. You are not trying to “break down the witness” in a courtroom. • * Typically the project team sends the gatekeepers a stage gateproject report one week before the stage gate review meeting. Stage Gate - Lecture 2
Gatekeeper Rules of Order – Page 2 • Gatekeepers cannot require information outside of the scope of the stage being reviewed (e.g., can’t require Stage B information at Stage A review). • Decisions must be made in accordance with the criteria for the gate, not a gatekeeper’s opinion of the project - no “pet projects”. • Final vote must be unanimous. Gatekeepers must be willing to negotiate with other gatekeepers to make a decision. Stage Gate - Lecture 2
Gatekeeper Rules of Order – Page 2 • You can “Hold” a project, but you can’t “Hold” a decision. The decision must be given at the stage gate review meeting. “We will get back to you later” is not allowed. • “Continue” decision means that money and resources are committed! This is a promise that the team can actually execute the project! Stage Gate - Lecture 2