Recruitment Redesign a Corporate Vision

1. Recruitment Redesign a Corporate Vision

2. Humble Beginnings Location Perceived culture Location Friendly Location

3. Identify an Image Research look around what's out there locally and internationally Engage across generations through workforce committee Branding images and questions, (show and tell) Professional vs lifestyle Work with image experts

4. Know your target audiences’ Gen Y What's in it for me, experience (don't say the Work word) Work is not their priority life is

5. Generation X Its about credibility the opportunity to progress and affiliation with the best. They want to be leaders, to innovate and be challenged

6. Baby Boomers Promotion is not the most important issue, can be untrusting in new or change management. Need to target their sense of being needed by the organisation and patients. Trust and structure are strong selling points

7. Open nights are now biannual and heavily promoted in local community press. The nights are orderly with a purpose and all directorates use corporate colours and templates

8. So here we are Portfolios for younger and older age demographics selling and telling, Promotion of the compass and Freo nursing logos Better quality merchandise for expos in corporate colours bags and pens and thumb drives High quality information to add to portfolio re education that articulates to tertiary qualifications run through FHHS, ward and unit situations and experiences Transparency about what we can offer

9. What next • Revisit existing Directorate information, review and revamp • Survey what works and what we can tweak • Compile real data to demonstrate effectiveness of increased media and new exposure • Reward the workforce committee and experts involved • Revamp and redesign web presence