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Last Edited Version: 1.7 Date: 03/24/05

24 March 2005. Last Edited Version: 1.7 Date: 03/24/05. 24 March 2005. Outline. Team Structure Problem Solution Customer Technical Details Product Details Conclusion. Team Platinum. Team Organization. Functional Organization Task-oriented Leadership Emphasis on Communication

tanya-jimenez
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Last Edited Version: 1.7 Date: 03/24/05

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  1. 24 March 2005 Last Edited Version: 1.7 Date: 03/24/05 24 March 2005 iRespond!

  2. Outline • Team Structure • Problem • Solution • Customer • Technical Details • Product Details • Conclusion iRespond!

  3. Team Platinum iRespond!

  4. Team Organization • Functional Organization • Task-oriented Leadership • Emphasis on Communication • Face to Face • Instant Message • Message Board iRespond!

  5. Introduction iRespond!

  6. The Problem • It is not always possible to communicate the need for emergency assistance iRespond!

  7. Communication • “The exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior” iRespond! American Heritage Dictionary of the English Language, 4th ed.

  8. Problem Characteristics • Inability to Communicate • Isolation • Emergency iRespond!

  9. Solution iRespond! Artist’s rendering

  10. Solution Characteristics iRespond!

  11. The Customers • Individuals that desire an increased sense of security • Cell phone luddites • Sports enthusiasts • Families • Elderly • Professionals iRespond!

  12. Customer Characteristics • Desire security • Will pay for additional security • Value privacy • Live in urban areas • Rely on Emergency Medical Services (EMS) iRespond!

  13. Bureau of Justice Statistics • 5,341,410 people were the victims of violent crime in the United States in 2002 • 48.5% of violent crimes were reported to the police in 2002 • Number of victimizations for persons age 12 and over, both male and female iRespond! http://www.ojp.usdoj.gov/bjs/pub/pdf/cvus02.pdf

  14. Cell Phone Ownership Stats “The number of cell phone subscribers in the United States reached approximately 159 million in 2003.” • U.S. Census Bureau iRespond! http://www.census.gov/Press-Release/www/releases/archives/miscellaneous/003136.html

  15. 911 Calls In 2000 • 150-million calls made to 911 in 2000 • 45-million of those calls made on cell phones • The National Emergency Number Association (NENA) iRespond! http://people.howstuffworks.com/location-tracking2.htm

  16. Emergency Cell Phone Usage iRespond! http://www.nhtsa.dot.gov/people/injury/research/wireless/c2.htm

  17. Goals iRespond!

  18. Solution Characteristics iRespond!

  19. Reasons for GPS • Existing infrastructure • Accurate positioning • Free iRespond! http://www.ngs.noaa.gov/FGCS/info/sans_SA/

  20. GPS Fundamentals • 27 Earth-orbiting satellites • Developed by U.S. military • Handheld GPS components • Receiver • Antenna • Measures the distancebetween satellites and receiver iRespond! GPS Satellite(U.S. Army Photo)

  21. Cell Towers • Established infrastructure • Cellular 911 calls are free • Backup triangulation • Low cost to the customer iRespond! http://www.fcc.gov/cgb/consumerfacts/wireless911srvc.html

  22. Cellular Triangulation iRespond!

  23. E-911 • Three phases • Government mandated • Developing infrastructure iRespond!

  24. Call Center(s) • One call center per time zone - Four Call Centers iRespond!

  25. Call Center Receives incoming distress signal Processes the signal Call gets to the right place iRespond!

  26. Display Screen serial number location XX56yt78 1053 Charlney Avenue, Norfolk, VA, 23502 iRespond!

  27. Statistics • Avg. Square Miles 280 • Avg. Population 902,043 • Total emergency calls = 164,801 • % of calls: 18.26% • http://www.medcontrol.com/99_911_stat.pdf • http://www.911.co.st-clair.il.us/stats.html iRespond!

  28. iRespond Operators • Total emergency communications operators: 53 • Average operators on duty: 9 • Total emergency communications supervisors: 9 • Average supervisors on duty: 2 iRespond!

  29. Database(s) • Two Databases • Separate secure database for online updates • Located at listening station • Operated by company technician • Unique device identifier is registered to an individual • Contains personal information iRespond!

  30. Internet Database iRespond!

  31. Personal Data • Example • Name • Address • Drivers license number • Medical information • Emergency contact • Allergies • Health conditions • Medical history iRespond!

  32. What iRespond! Will Do • Combination GPS and cellular positioning • On-Demand positioning • Report location data • Keep transmitting iRespond!

  33. What iRespond! Will Not Do • Transmit location without being activated by the user or reveal location to anyone other than our call center • invasion of privacy • Provide location information outside of emergency situations • higher production costs • shorter battery life • harder to use • Provide 2-way voice communication • often impossible or unsafe • higher production costs • shorter battery life iRespond!

  34. Description of Competition • OnStar • Cell phones • Emergency Position Indicating Radio Beacon (EPIRB) • Personal Locator Beacon (PLB) • Safeguardian • Wherify’s GPS locator phone • Wherify’s locator watch for children • GPS mobile locator / tracker cell phone iRespond! Pictured: ACR 406 MHz Satellite EPIRB

  35. The Competition iRespond!

  36. Using iRespond! • Initial Setup • Register the unit • 1-800 number • Online registration • Enter optional medical information iRespond!

  37. Using iRespond! • Emergency Activation • Begin GPS satellite acquisition • Send signal to call center • Unit serial number • Remotely stored medical information • GPS location data, if available • Continue sending signal to call center until batteries fail iRespond!

  38. Using iRespond! • Call Center • Receive emergency signal • Begin cell tower triangulation. • Listen and assess the situation (depends on implementation) • Contact local emergency services • Continue sending emergency service personnel location and status information until the situation has been resolved iRespond!

  39. Sales • According to a Harris Interactive Study • Nearly 60 percent of consumers surveyed would likely feel more safe and secure if they owned a mobile phone. • 76 percent of non-cell-phone-owners would want a mobile phone in emergency situations iRespond! Survey conducted by Team Platinum

  40. Required Components • Molded Plastic Body • Emergency Button • GPS receiver • Antenna • Cellular Transmitter • Customer Database iRespond!

  41. Cost of Production iRespond!

  42. Injection Molding Source: Dan Arvin, Pioneer Plastics iRespond!

  43. Cost to the Customer • Estimated cost • Low volume production cost $170.00 • High volume production cost: $50.00 • Retail cost of competing products: • GPS Tracker Phones $199.95 • Safeguardian $199.95 • Wherify Phone & Watch $199.99 (plus fee) iRespond!

  44. What’s In The Box? • The iRespond! key fob device • iRespond! button • Internal GPS Location Device • Internal Transmitter • Included Registration Software • Reset key • LED - battery level indication • LED – distress signal sent • User Manual • Registration Instructions iRespond!

  45. Risks • Malfunctioning Unit(Probability: 2, Impact: 5) • GPS Connection Issues(Probability: 3, Impact: 3) • Cell Connection Issues(Probability: 2, Impact: 5) • False Positives(Probability: 2, Impact: 4) • Market Competition(Probability: 2, Impact: 3) • Privacy Issues(Probability: 1, Impact: 2) iRespond!

  46. Pros of using iRespond! • Emergency Services • Persistent Tracking • On Demand Tracking • Precise GPS Positioning • Back-up Cell Tower Positioning • Informed Response • Optional Extras iRespond!

  47. iRespond! Problems • Lack of constant tracking • Two-way conversation • Database Security • Any wireless communication method can be interrupted iRespond!

  48. Conclusion • iRespond! is invaluable to anyone who wishes to have an increased sense of security iRespond!

  49. References • Bergman M. (2004). U.S. Cell Phone Use Up More Than 300 Percent,Statistical Abstract Reports. U.S. Census Bureau News. Available: http://www.census.gov/Press-Release/www/releases/archives/miscellaneous/003136.html • Bonsor, K. (2005). How Location Tracking Will Work. Howstuffworks. Available: http://people.howstuffworks.com/location-tracking2.htm • GPS Mobile Locator / Tracker Cell Phonehttp://www.gpslocators.com/cogpsmolo.html • US Department of Justice, “Criminal Victimization in the United States, 2002 Statistical Tables”http://www.ojp.usdoj.gov/bjs/pub/pdf/cvus02.pdf • SafeGuardian One Button GPS Cell Phonehttp://www.safeguardian.com/ • Wherify Wireless Location Serviceshttp://www.wherifywireless.com/corp_home.htm iRespond!

  50. Questions? Team Platinum CS410 3 March 2005 Members:Ian McKay Sean Alcos Robert Pilkington Joseph MarchAnjalee Sinha Andrew Cherry Website: http://www.cs.odu.edu/~rpilking/cs410/ iRespond!

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