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Fruitful Practices Research. Three Communication Keys Identified. Source : From Seed to Fruit , ed. J. Dudley Woodberry. Three Communication Keys. Use of local rather than regional language
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Fruitful Practices Research Three Communication Keys Identified Source: From Seed to Fruit, ed. J. Dudley Woodberry
Three Communication Keys • Use of local rather than regional language • Appropriate communications strategy (oral or literate) that matches the communications preference of the people group. • At least one team member fluent in the local language
Is it worth the effort to plan an appropriate oral strategy? “The impact of incorporating the learning preferences of the people group (oral vs. literate) into team strategy results in an increase in the expected number of churches by a factor of 4.4 (340%).”