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Residential VOD Supplemental Handout. 3255-3 Scott Boulevard, Suite 201 Santa Clara, CA 95054, USA Tel: (408) 988-8188, Fax: (408) 988-3595 Email: sales@nstreams.com, Web: www.nstreams.com. US Installation With MSO’s. China Installations with MSO’s. Digital Subscriber Growth. millions.
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Residential VODSupplemental Handout 3255-3 Scott Boulevard, Suite 201 Santa Clara, CA 95054, USA Tel: (408) 988-8188, Fax: (408) 988-3595 Email: sales@nstreams.com, Web: www.nstreams.com
US Installation With MSO’s Confidential Information
China Installations with MSO’s Confidential Information
Digital Subscriber Growth millions Average 30% growth compound * Per NCTA (National Cable Television Association) Confidential Information
MSO VOD Business Model • Per Video Viewing • $4 per movie title • $1 to $1.5 per regular broadcast title • $20 to several hundred per special event • Per Day Viewing • $3.95 Hits, $1.95-$2.95 Library Film • SVOD Viewing • $40 per month for 25 titles • Free VOD Viewing • Advertisement PAID VOD Confidential Information
MSO Requirements • Each building block serves 1,000 simultaneous streams • Each stream is 3Mbps minimum • Storage for 2,000 hours of titles and no content replication allowed • Capable of splicing in ad clips with 5 to 30 seconds in length • Compatible with other vendors • Content vendors: iNDEMAND, TVN and … • Distribution vendors: N2 Broadband and … • Billing software vendors: CableData, Convergy and … • EPG vendors: TV Guide and … • Middleware vendors: OpenTV, Liberate and … • Business model support • Full business model support with digital content management • Trick modes, SVOD and SPVR support • Less than $200 per stream price * Time Warner Cable Confidential Information
Competition – Incumbent • RAID-XTM, distributed computing architecture • High performance and extreme reliability • Complete head end turnkey solution, one stop shopping • Scalable from small to large MSO’s • Profitable business model for MSO’s • Worldwide system deployments Return on Investment Other Vendors Confidential Information
Competition – New Comer • Companies • Broadbus: $12 million funding, Q3 2002 by Battery Ventures • MidStream: $26 million funding, Q3 2002 by Canaan Venture Partners • Kasenna: $10 million funding • Entone • Weaknesses • Broadbus and MidStream are startups and have a long way to a deployable server system • Kasenna and Entone do not have proven records in the cable industry • Kassena’s major market has been in education environment • Entone sells to Telecom industry Confidential Information
nSTREAMS MediaSphere Video Server Video Server Video Server Fibre Channel Switch Video Server Video Server RAID-X™ Disk Array RAID-X™ Disk Array RAID-X™ Disk Array RAID-X™ Disk Array RAID-X™ Disk Array RAID-X™ Disk Array Video Server Video Server Fibre Channel Switch Video Server Video Server Video Server Confidential Information
Customer Comments • Chris, HN: “You showed us the MPEG based menu three years ago, that was such a technology advancement. You’ve done it again.” • Chris, HN: “Everything is working great.” • Steve, Cox San Diego: “You guys have a great product.” • Kevin, Cox Phoenix: “The timing of this thing is perfect.” • Ginny, HN: “This is the best system I have ever used.” • Larry, HN: “I like your price.” • There is a WOW factor in everyone’s comment Confidential Information
Operation Strategy • Low Operating Expenditure • US Technology; off shore R&D and manufacturing • US Sales, Marketing and support • China Sales, Marketing and support • R&D • Core technology: US • Set top box applications: US and off-shore • Graphics and customization: Off-shore • System integration: US and off-shore • Majority work off-shore • Quality assurance: US and off-shore • Portion to be done in house • Outsource the final stage quality assurance Confidential Information