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Ford Field

Ford Field. Detroit, Michigan. History. Opened in 2002 Located in Downtown Detroit, Michigan Across the street from Comerica Park (MLB) Replaced the Pontiac Silverdome Total Construction Costs: $ 500 Million Capacity: 65,000 to 70,000 for football games 80,000 for basketball

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Ford Field

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  1. Ford Field Detroit, Michigan

  2. History • Opened in 2002 • Located in Downtown Detroit, Michigan • Across the street from Comerica Park (MLB) • Replaced the Pontiac Silverdome • Total Construction Costs: $500Million • Capacity: • 65,000 to 70,000 for football games • 80,000 for basketball • Size: 1.85 Million Square Feet

  3. Teams and Events • National Football League’s Detroit Lions • Hosted Super Bowl XL (40) in February 2006 • (Steelers beat Seattle 21-10) • NCAA Final Four in 2009 • NCAA Frozen Four in 2010 • Little Caesars Pizza Bowl Annually • Michigan High School Football State Championships

  4. Naming Rights Deal • Ford Motor Company • Ford has naming rights for: • 20 Years • Cost: $40 Million • $2 Million per year

  5. Amenities • Indoor stadium • Weather and Temperature protection • Skylights and large glass windows allow natural light • Feels like being outside • Luxury Suites: 132 • Concession Stands: 95 • Rest Rooms: 105 • W: 49 • M: 43 • F: 13

  6. Why buy Naming Rights? • Ford Motor Company founded in Detroit • Headquarters are still in Detroit • Employs thousands of people in Michigan • William Clay Ford Jr. • Owns both the Ford Motor Company and the Detroit Lions

  7. Ford Motor Co Sponsorships Official Partner and Sponsor – Susan G. Koman Breast Cancer Foundation Sponsor of NASCAR Racing Teams and Races

  8. Ford Target Market • Ford Mass Markets its products to anyone

  9. Ford Endorsers

  10. Ford Licensed Merchandise

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