80 likes | 208 Views
EcoDrive. A fun way to save the environment and your pocket book. EcoDrive. Software program the uses a smart phone to interact with the car in an effort to encourage green efficient driving through fun incentives. Target Market. New Generation age 18-34 Technological Savvy Eco Friendly
E N D
EcoDrive • A fun way to save the environment and your pocket book
EcoDrive • Software program the uses a smart phone to interact with the car in an effort to encourage green efficient driving through fun incentives.
Target Market • New Generation age 18-34 • Technological Savvy • Eco Friendly • City Drivers • Car Enthusiasts • Video Game Generation
How it Works • Record Miles Per Gallon • 3 display options • Graph- MPG vs Time • Current point stats • Wilting flower or Thriving flower • Point system based on 5 minute interval of MPG averages • Earn points comparing to other EcoDrivers • Local or National scale competitions
How to Use Your Points • Basic racing game- fun to play when not driving • Race against other EcoDrivers • Use points to purchase addition upgrades for your Virtual Mini • New race tracks • Sport modifications • 3rd Party aftermarket ad-ons
Business Model • Estimated cost will be covered by • Purchase of application • est. $10/game • Aftermarket companies sponsor the virtual car customization • Product placement is the incentive for investment • Possibly JCW etc.
Why Buy EcoDrive? • Fun interactive game for a smart phone • Can be used while driving and not • Promotes safe, efficient driving • Attracts young, fun, economical buyers • Makes it fun to be environmentally aware
EcoDrive Software program the uses a smart phone to interact with the car in an effort to encourage green efficient driving through incentives.