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N e Propunem sa Intelegem cu acest Workshop

PPC Workshop @ imunteanu 24.feb.2010 Orange Concept Store Afla Secretele Unei Campanii PPC! LumeaSeoPPC.ro/Editia-7. N e Propunem sa Intelegem cu acest Workshop. Cum stabilim obiectivele si scopul campaniei ( informatii de la client) Research in domeniul specific ( concurenta )

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N e Propunem sa Intelegem cu acest Workshop

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  1. PPC Workshop @imunteanu24.feb.2010 Orange Concept Store AflaSecreteleUneiCampanii PPC!LumeaSeoPPC.ro/Editia-7

  2. Ne PropunemsaIntelegem cu acest Workshop Cum stabilimobiectivelesiscopulcampaniei (informatii de la client) Research in domeniul specific (concurenta) Construimlista de cuvintecheie Clarificamavantajeleunui cont structurat (structuramcontul) Cum scriemanunturile Cum putemoptimizarezultatele

  3. Stabilimscopulsiobiectiveleuneicampanii

  4. Obective Informatii extrase din prezentarea lui Paul Coutts

  5. Research in Domeniul Specific (concurenta) Research Intern (Branstorming, Focus Groupuri, interviuri, discutiilibere) Cercetarestructurata a prezenteiconcurentei in motorul de cautare Cercetare a websiteurilorconcurenteisiidentificareacuvintelorcheiespecificeprezente in planificarealorpentru SEO Analizaprezentei in rezultateleplatite

  6. ConstruimLista de CuvinteCheie Adaugamvarianta de plurarsi singular Adaugamvariatiirelevante de frazecheie Adaugamcuvinte negative Eliminiare a cuvintelorcheieneperformante Regrupare a cuvintelor care performeaza (constructia de grupuri in jurullor) Nu adaugatitermeniirelevanti Nu adaugatitermenigenerali

  7. Cum Construim un Cont Structurat Construiti ad-groupuri care au o temacentrala in functie de cuvintelecheie Construiticatecampaniiavetinevoie (puteticonstrui 25 de campaniifiecare cu 100 de grupuri) Nu amestecatitemele de cuvinte Experimentatisitestati care arficelemai productive structuri

  8. Adaugare, reorganizaresistergere de cuvintecheie Adaugare de cuvinte negative Rescriemtexteleanunturilor Modificarea landing page-urilorsidestinatiacampaniei Ajustareapretului de licitatie (CPC bid) Modificari ale setarilorcampaniei Cum putemOptimizaRezultatele

  9. Cum ScriemAnunturile Scriemanunturi care saatragaatentia Anunturi care reflectatemacuvintelorcheie Folositimesajeemotionale Folositicuvitnelecheie in anunt Testativariatii multiple de anunturi (intrebari, numere de telefon, discounturiafisate) Nu folositimesajegenerice Inspirati-va de la concurentainsafacetianunturileunice (diferitefata de concurenta) oferta cat maimultainformatie in anuturiinsanu incercatisafacetivanzarea din anunt

  10. Quality Score

  11. Match types

  12. multumesc@imunteanu

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