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The Cycling Revolution

400% increase in cycling by 2026. The Cycling Revolution. 2010: Year of Cycling Initiatives. 2010 year of cycling has action across all areas: Marketing, promotion and events Cycle Hire Cycle Superhighways Biking Boroughs Cycle Parking Cycle Training Infrastructure Safety Security

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The Cycling Revolution

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  1. 400% increase in cycling by 2026 The Cycling Revolution

  2. 2010: Year of Cycling Initiatives 2010 year of cycling has action across all areas: • Marketing, promotion and events • Cycle Hire • Cycle Superhighways • Biking Boroughs • Cycle Parking • Cycle Training • Infrastructure • Safety • Security • Responsible cycling 2010

  3. Cycle Superhighways Overview • First two routes launch in July 2010 • 12 routes by 2015 • Strong partnerships with businesses and boroughs • 120,000 new cycling journeys a day • TfL will work with 1,200 businesses to improve facilities at the ‘work-end’ of the routes for cycle commuters 19th July

  4. Cycle Superhighway Route

  5. Proposed Cycle Superhighway Routes

  6. Cycle Superhighway Workplace Offering • Businesses within 1.5km of a route • Minimum 50 staff on a site • Site based • Target 200 business for the first 2 pilot routes • Target 1,200 over all 12 routes

  7. Brit Oval: Range from 50 to 2,500 Staff

  8. Workplace Offering in Practice

  9. Results to date • Under 300 Expressions of Interest have been received • 54 have fully registered for the scheme • Equivalent of 20,000 employee’s!

  10. End Goal • Businesses engaged in the cycling revolution • 2010 marks a step change in TfL’s cycling activity • TfL & boroughs focused on providing safer infrastructure, more security and better communications • = More Londoners than ever viewing cycling as a quick, cheap and healthy way to travel around the city

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