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Fuzz Fresh

Fuzz Fresh. BA 315/ 4700 MARKETING MANAGEMENT. Calculations. Sales: 30,000,000*Market Share(.20)= Total Units: 6,000,000* Sales Price($1.25)= Total SALES: $7,500,000. Variable Cost. Unit Price: 1.25- VCM ( Variable Contribution Margin): $.70= Variable Cost: $.55

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Fuzz Fresh

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  1. Fuzz Fresh BA 315/ 4700 MARKETING MANAGEMENT

  2. Calculations • Sales: 30,000,000*Market Share(.20)= • Total Units: 6,000,000* Sales Price($1.25)= • Total SALES: $7,500,000

  3. Variable Cost • Unit Price: 1.25- VCM ( Variable Contribution Margin): $.70= • Variable Cost: $.55 • $.55 * Total Unit (6,000,000)= • Variable Unit Cost: 3,300,000

  4. Projected Total Contribution • Sales: 7,500,000 • VUC: -3,300,000 • VCM: 4,200,000 • FC: -2,000,000 • PTC: 2,200,000

  5. Projected Total Contribution • Sales: 7,500,000 • VUC: - 3,300,000 • VCM: 4,200,000 • DIRC: - 4,000,000 • CTM: 200,000 • 1990 1.90-.40-.55/ 1.90=50% • $800,000+200,000+4M+1.5M/.5 +13M • 1990 $13M/1.90=6,842,105 UNITS • 6,842,105 UNITS/(30M/200,000)=22.66%

  6. Projected Total Contribution • 1990 1.90-.40-.55/ 1.90=50% • $800,000+200,000+4M+1.5M/.5 +13M • 1990 $13M/1.90=6,842,105 UNITS • 6,842,105 UNITS /(30M+200,000)= • 6,842,105 UNITS /30,200,000= • 22.66%

  7. Projected Total Contribution • 1990 6,842,105 UNITS /30,200,000= • 22.66% • The $1.5m+ in ad must yield +2.66% share & 842,105 unit increase ….. Assume a 1.5 m Unit gain (historical relationship)

  8. Fuzz Fresh BA 315/ 4700 MARKETING MANAGEMENT Lindell Chew 4/6/09

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