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2012

Mobile Video Marketing For Business. 2012. Here is the thing…. Over 20% Of Your Market Doesn’t Subscribe To Cable… That Means Your Advertising Campaign Is Only 80% Effective! Television Ads Are Often Muted Or Ignored! If You Could Fix This Problem, Why Wouldn’t You?.

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2012

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  1. Mobile Video MarketingFor Business 2012

  2. Here is the thing… Over 20% Of Your Market Doesn’t Subscribe To Cable… That Means Your Advertising Campaign Is Only 80% Effective! Television Ads Are Often Muted Or Ignored! If You Could Fix This Problem, Why Wouldn’t You?

  3. There is huge opportunity waiting Smartphones and Tablets are More Widely Used Than Ever! Mobile is ramping up faster than any technology we have seen in the past. Currently, there are more mobile phones than land lines, televisions, credit cards, and FM radios!

  4. What exactly does mobile mean? A phone or tablet that has Wi-Fi and is 3g or 4g enabled is considered a mobile device. There are 3 different kinds of mobile devices: Wireless Action Protocol (WAP Phones), High End Device (Smart Phone) with full internet browsers, and Tablets. All of the above devices can view these targeted ads!

  5. What kind of reach does mobile advertising have? • Mobile phones are the new “Mission Control” • People are turning to their phones before making decisions about almost everything! • 29% of the population owns a smartphone.

  6. What kind of reach does mobile advertising have? Tablets are gaining popularity quickly The average tablet user spends 90 minutes a day on their tablet. 53% of tablet users have a household income of $75,000 or more

  7. Why Mobile Video Advertising? • With Mobile Video Advertising your business can reach the “Light TV Viewer” • “Light TV Viewers” view less than 2 hours of TV a day • Light viewers are not reached effectively by TV, but they are watching videos online and on their phones!

  8. A Few ThingsAbout mobile Video Advertising Video Advertising Is Cost Effective And Is Extremely Easy To Implement Videos Are Highly Desired, People Actually Want To Watch Them! Video Is A Mature Media, It Has Been Around Since The Late 1800’s Print Ads Only Tell You What To Do, Video Ads Actually SHOW You!

  9. A FEW things about YouTube mobile YouTube Mobile gets 400 MILLION views each day. Any Video on YouTube can be Watched on a Mobile Device. YouTube Mobile is the second largest video site in the world! Second only to YouTube…

  10. How it works • Mobile Display Network (similar to Google Display Network) and AdMob are Google’s mobile specific advertising platforms. • We help you utilize both of these platforms and get your video advertisements in front of the right people! • There are 4 different video advertising formats that Google and YouTube offer

  11. Types of video advertisements • As stated before, there are 4 different kinds of advertisements that support video • Interactive Video Ads • Mobile Roadblock • In-Stream Video Ads • Brand Channels

  12. Interactive video ads Interactive video ads engage the users as they launch apps or click on banners. You can mix video and audio with touch screen interactivity to attract your mobile audience. Video ads appear in leading Android and iOS apps on the AdMob Network. These ads are customizable and you can add buttons that users can click to find out more without leaving the video experience or exiting the app.

  13. YouTube mobile roadblock Mobile Roadblock allows you to buy all available ad impressions on YouTube Mobile for a full day. This gives you exclusive access to your desired mobile audience as they engage with the mobile site. Your ad will be shown on the homepage, browse page, and search page from any mobile device! No other ads will run anywhere else on the site. This provides you with 100% Share of Voice

  14. Instream video ads InStream video ads run when YouTube app users play a video from a premium inventory partner. In-stream ads display your video as an ad break. This happens before or during YouTube partner videos. Viewers can click on your video ad to learn more. You can track their engagement when they do. . YouTube InStream appears within the YouTube app and m.youtube.com.

  15. Mobile brand channels With The Right Advertising Budget Your Channel Can be Converted Into a Brand Channel With Many Added Benefits! YouTube Mobile Brand Channels increase video views and brand engagement A mobile YouTube brand channel that's up to date and “always on” keeps your brand fresh and relevant to potential customers on mobile devices. Mobile Brand Channels Have a More Customizable Layout With Added Benefits Like a Larger (Linkable) Banner at the Top of Your Page!

  16. Who uses video advertising? All The BIG Brands! • Sony • Wal-Mart • Honda • HP • Starbucks • Orabrush • And Tons More!

  17. What are the benefits? • Advertise to audiences anytime they watch a video on a mobile device • Reach audiences while they are on the go • The audience you reach is more likely to be engaged because only 10% of people always skip ads online!!!

  18. What are the benefits? • Reach Audiences For a Fraction of the Cost! • Only Pay for True Views! • Control Who Sees Your Advertisements! • All of this applies to YouTube and YouTube Mobile!

  19. What are the benefits of trueview? • You’re charged only when a viewer has chosen to watch your ad, not when an impression is served • You only pay when the viewer has watched either 30 seconds of your ad or to completion (if ad is less than 30 seconds) • After ad plays for fiveseconds, the viewer gets the choice to skip or watch the ad and you only pay if they watch!

  20. What are the benefits? It Is • You Choose Who Sees Your Videos! • You Have the Choice Based on Location, Language, Age and Interest! • You Can Even Reconnect With Fans Across Multiple Platforms Through Rebranding! Your Choice!

  21. A bit about Remarketing • Remarketing allows you to get your ads in front of users that have previously visited your website… • Remarketing is a powerful way to stay engaged with your target market! • Present your audience with highly relevant ads and offers across the web!

  22. The best part yet? • All of This is Completely Trackable!! • You Will Know Who Viewed Your Advertisement and Where They are From! • Finally, Results You Can SEE!!!

  23. Don’t Let 20% Of Your Market Get Away!

  24. The rest is up to you!!! Don’t Wait! Contact us Today For a Free Consultation! • Don’t let your competition leave you in the dust!

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