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BUS 207 Intercultural Communication. How Culture Affects Communication. Facts About Culture. Culture is learned, not innate Culture is an invisible force. Five Key Dimensions of Culture. Context Individualism Formality Communication style Time Orientation. Textbook: pages 15-19.
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BUS 207Intercultural Communication How Culture Affects Communication
Facts About Culture • Culture is learned, not innate • Culture is an invisible force
Five Key Dimensions of Culture • Context • Individualism • Formality • Communication style • Time Orientation Textbook: pages 15-19
Context Textbook: Page 17, Figure 1.7
Individualism vs. Collectivism http://www.andrews.edu/~tidwell/bsad560/HofstedeIndividualism.html
Individualism vs. Collectivism http://www.andrews.edu/~tidwell/bsad560/HofstedeIndividualism.html
Formality • Tradition, ceremony and social rules • Think of some examples of how different countries operate differently • Some potential examples: • Names • Directness with business • Age • Position
Communication Style http://www.google.ae/imgres?q=communication+style+of+low+and+high+context&hl=en&biw=1280&bih=562&tbm=isch&tbnid=_7dhRMZsg0za0M:&imgrefurl=http://keys2culture.com/intercultural-mindset&docid=
Time Orientation • Monochronic view of time: • Almost a tangible substance • Time is money • Place importance on deadlines • Schedules are important • Tend to do one thing at a time
Time Orientation • Polychronic Orientation • Personal relationships more important • Consider an objective to be achieved if possible • Do many things at once • Change plans easily and often