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COMMUNICATION PROCESS:

COMMUNICATION PROCESS:. WAYS OF COMMUNICATION: http://www.youtube.com/watch?feature=player_embedded&v=IEGamVBeeOc. VISUAL CO MM UNICATION. PU RPO SE AND FU NCT ION OF I M A G E S : INFORMATIVE IMAGES - EXPRESSIVE IMAGES EXHORTATIVE IMAGES - AESTHETIC IMAGES. INFORMATIVE IMAGES:

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COMMUNICATION PROCESS:

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  1. COMMUNICATION PROCESS: WAYS OF COMMUNICATION: http://www.youtube.com/watch?feature=player_embedded&v=IEGamVBeeOc

  2. VISUAL COMMUNICATION. • PURPOSE AND FUNCTION OF IMAGES: • INFORMATIVE IMAGES - EXPRESSIVE IMAGES • EXHORTATIVE IMAGES - AESTHETIC IMAGES

  3. INFORMATIVE IMAGES: Provide data. CLEAR, DIRECT AND OBJETIVE

  4. EXPRESSIVE IMAGES: Stimulate FEELINGS AND EMOTIONS.

  5. AESTHETIC IMAGES: Images created to enjoy. They show concepts of BEAUTY and HARMONY

  6. EXHORTATIVE IMAGES: To convince us of something. EYECATHING AND EXPRESSIVE

  7. TYPES OF IMAGES REALISTIC IMAGE FIGURATIVE IMAGE ABSTRACT IMAGE Realistic images reproduce the model accurately. Figurative images represent real objects/human beings with different degrees of likeness; no keeping colours, proportions, etc. They can be a sign, a simplification, and a deformed image. Abstract images do not imitate the reality, it just is interested in the colour, the shape, the proportion, and the structure.

  8. Representing images with shapes IMAGES According to degree of likeness High degree Medium degree Low degree

  9. Parts of a shape Contour: This is the outside line of a figure. It is a simple element with few details and gives a clear visual message. Silhouette: It is defined by enclosed space of the same colour or texture. It highlights the most important part of a shape and focuses on its visual message. Enclosed space: it is the inner surface of a shape made by its contour. It gives us more visual information because it has colour and texture. CONTOUR SILHOUETTE ENCLOSED SPACE

  10. Parts of a shape CONTOUR SILHOUETTE ENCLOSED SPACE

  11. Differentshapes can transmitdifferentfeelings: • Triangular shapesgive the idea of tension. • Roundedshapesgive the idea of balance. • Squaredshapesgive the idea of strength.

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