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The Beat Goes On

The Beat Goes On. This presentation is brought to you by the font Arial!. is to BNI,. what is to the WWW!. BNI Connect Statistics (November 8th, 2013). 43 Countries Live: 589 regions 280 regional websites > 5,500 chapters > 140,000 members Most Popular browser – IE 10

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The Beat Goes On

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  1. The Beat Goes On This presentation is brought to you by the font Arial!

  2. is to BNI, what is to the WWW!

  3. BNI Connect Statistics (November 8th, 2013) 43 Countries Live: 589 regions 280 regional websites > 5,500 chapters > 140,000 members Most Popular browser – IE 10 Most Popular Mobile Devices – iPad/iPhone

  4. Regional Websites Priorities Member Profitability. Chapter Growth. Local Business Global Network.

  5. Regional Websites Goals To resonate with target market …and

  6. Regional Website VCP

  7. Regional WebsitesLead from the Front! 1. BNI Branding 2. Site SEO 3. Director Information 4. Member Recognition 5. Member Content 6. Prospective Member Content

  8. Regional WebsitesLead from the Front! 1. BNI Branding Accuracy: Layout BNI logo Font Colors Statistics Outdated images

  9. Regional WebsitesLead from the Front! 2. Search Engine Optimization: Title, Heading and text agree. Key Search Terms IN TEXT. Most important information at the top. Google Analytics & Webmaster Tools. Inbound Links. Image tags. Redundancy is good.

  10. Regional Websites - SEO Google Search Term:(in Sacramento) “Business Networking” • 460,000,000 results • #1 BNICV.com

  11. Regional Websites - SEO Google Search Term:(in The United Kingdom) “Business NetworkingNorfolk” • 2,270,000 results • #1 BNINorfolk.co.uk

  12. Regional Websites - SEO Google Search Terms:(in Long Beach) “Business Networking Long Beach” • 23,100,000 results • #1 SoCalBNI.com “Business Networking” • 478,000,000 results • #3 SoCalBNI.com

  13. Regional WebsitesLead from the Front! 3. Director Information/Identification Be a role model. Rule #3: Never be unreachable. Professional photo. Director profile. Bio online. Tell (and publish) success stories. Every email is a marketing tool.

  14. Regional WebsitesLead from the Front! Director Information: Brian BentzenDirector Consultant BNI Central Valley

  15. Fish Story

  16. Regional WebsitesLead from the Front! 4. Member Recognition: New & Renewing Members. Gold Club Members. Chapter TYFCB. Success Stories. Testimonials.

  17. Regional WebsitesLead from the Front! 5. Member “Value Added” Content: BNI “Get Connected Stay Connected” Educational Videos. BNI Connect FAQs. Events Calendar Membership Payments/Renewals online. Social Media. External Links. BNI Connect Quick Start Guides.

  18. Regional WebsitesLead from the Front! BNI Connect “Quick Start Guides” Director Consultant: a. Chapter PALMS Reports Review b.Chapter Leadership Contactsc. Chapter Traffic Lightsd.Chapter Visit Report Regional Admin: a. Sponsor Report b. Chapter Start Date c. Attendees at Trainingd. Editing Information for two or more members of the same chapter

  19. Regional WebsitesLead from the Front! BNI Connect “Quick Start Guides” Chapter Vice President Chapter Secretary/Treasurer Chapter Visitor Host Members:a. Member Profileb. My BNI Business

  20. Regional WebsitesLead from the Front! 6. Prospective Member “Value Added” Content: Invitation to Visit. First Time Visitor. Chapter List. Chapter Location Maps. Contact Information. Testimonials.

  21. Regional WebsitesLead from the Front! Now What? Undertake regional website VCP action plan. Member access BNI Connect through regional website. Seek out and tell stories. Distribute Quick Start Guides, especially member profile. Promote “Get Connected…Stay Connected” Program.

  22. Join the BNI Connect Team! One Business Analyst and several Testers wanted for an adventurous journey. Long hours of meticulous work required. Honour and recognition in the event of success. See the current issue of SuccessNet to find out more.

  23. THANK YOU! John LisleBNI Connect Project Team ED BNI CA Central Valley director@bnicv.com (916) 489-9302 “it’s not how good you are, it’s how good you want to be.”

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