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Fanshop KVC Westerlo

Fanshop KVC Westerlo. Why should I invest?. index. Store (general info) Mission Product range Price list Estimated sales Budget. Target Audience positionning Website Promotion After sales SWOT. Store (General info). CEO: Kristof Jacobs Location: stadium KVC Westerlo

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Fanshop KVC Westerlo

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  1. Fanshop KVC Westerlo Why should I invest?

  2. index • Store (general info) • Mission • Product range • Price list • Estimated sales • Budget

  3. Target Audience • positionning • Website • Promotion • After sales • SWOT

  4. Store (General info) • CEO: Kristof Jacobs • Location: • stadium KVC Westerlo • Online shop • Working hours: • August: Saturday & Wednesday 14h-18h • September-May: Saturday 19h-22h (match)

  5. Mission • Sell unique sportswear to fans • Give publicity to KVC Westerlo • Take care of the social network around the team

  6. Product range • Sportswear • Accessories • Posters • Shawls • multimedia

  7. Estimated sales • Shirt: 500 units • Shorts: 300 units • Socks: 300 units • Adult training: 100 units • Accessories: 200 units • Posters (current season): 100 units • Multimedia: 50 units

  8. Budget (cost) • overheads • Heating • Elektricity • Remunaration CEO • Current costs • Stock • Transport costs (online orders)

  9. Target Audience • KVC Westerlo fans • Members of the club

  10. positionning • Exclusive distributor • No competitors • Service online + in the stadium • Represented special events (ex: fan day)

  11. Website • Linked to www.kvcwesterlo.be • Presentation product range • Online shop • Contact information

  12. promotion • Stadium speaker (start season) • www.kvcwesterlo.be refers to our shop • Mention in KVC Westerlo magazine • Shop window dressing

  13. After sales service • Possibility to swap (wrong size…) • Possibility to print names (on shirts…) • Possibility to send back (online shop)

  14. SWOT • Strenghts: exclusive distributor • Weaknesses: location or online (transport costs) • Opportunities: extra sales by reaching the cup finals, promotion… • Threats: degradation, bankruptcy of the team

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