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5 rules of international expansion

5 rules of international expansion. By Danica Brinton Director, International Strategy and Localization, Linden Lab Consultant, Apple, Inc. Scope. New technologies and new media iPod iTunes Ask.com Second Life iPhone. Rule 1: Plan well – select target markets.

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5 rules of international expansion

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  1. 5 rules of international expansion By Danica Brinton Director, International Strategy and Localization, Linden Lab Consultant, Apple, Inc.

  2. Scope New technologies and new media • iPod • iTunes • Ask.com • Second Life • iPhone

  3. Rule 1: Plan well – select target markets

  4. New markets in the new media New high-tier contenders: China India Brazil Turkey Poland Portugal Arab world Malaysia Russia Mexico Argentina Chile Colombia Israel Indonesia Hungary Czech Republic Greece Romania

  5. Rule 1: Plan well – business plan for selected markets

  6. Rule 2: Focus on your product!

  7. Local payment methods and local currency Easecard Ecapay eCheck (one-time direct debit) eNets via Moneybookers EPS/Netpay Ficha RAP by ACTeCASH Giropay hyperWallet iDeal ING Home’Pay INOCard InstaDebit JCB Laser card Maestro Mister Cash Mobillcash -- mobile phone billing MOLePoints Money Order or Cashiers Check by Mail Moneybookers Moneymail UAH iMoney UDPay WebMoney Transfer Western Union QuickPay Yandex Money Ultimate Game Card™ Bank Transfer Direct Debit Th!s Todito Cash Wallie-card IPS Snap Sofortüberweisung Solo Ukash Visa Delta/Debit Visa Electron Boleto Bancário BPay Carte Bleue Cash (through the mail) cashU CertaPay (Interac) Check (by fax) Click2Pay Visa, MasterCard, American Express Diners Debit Card myCitadel Wallet NextPay Nordea Paymate PayPal PayPoint paysafecard Paysbuy POLi Recurring Direct Debit RuPay TravelersExpress MoneyGram

  8. Rule 4: Internationalize!

  9. Rule 4: Localize well!

  10. Rule 5: Engage your influencers

  11. In summary • Plan well • Focus on Product • Internationalize your offering • Localize your offering • Engage your influencers

  12. Q&A Danica Brinton Director, International Strategy and Localization, Linden Lab Consultant, Apple, Inc. Danica@LindenLab.com

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