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Travel Meadowhall…

Mobility Management. Travel Meadowhall…. Property Overview and Location. One of the Super Regional Shopping Centres in the UK. Key factors; 4.8km east of Sheffield City Centre Easy access to M1 and public transport 140,000m ² (1,500,000sqft) of flexible retail space

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Travel Meadowhall…

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  1. Mobility Management Travel Meadowhall…

  2. Property Overview and Location • One of the Super Regional Shopping Centres in the UK.Key factors; • 4.8km east of Sheffield City Centre • Easy access to M1 and public transport • 140,000m² (1,500,000sqft) of flexible retail space • Densely populated catchment area • Over 300 units (quality and variety) • 18 years of strong trading since opening in 1990 • Bus, Train, Tram and Coach Interchange • Almost 10,000 free car parking spaces

  3. The Meadowhall Shopping Centre • Opened 4th September 1990 • Fully enclosed twin level mall • Gross lettable area - 138,379m² (1,489,516sqft) • Valued at £1.4 billion • 213 Retail shop units • 10 Anchor Stores • 34 Restaurants and cafes • (with seating for 3,300) • 26 Speciality kiosks • 25 Mall kiosks • 11 Screen cinema • Employees up to 7,000 people • Has up to 25 million customer visits per year • Owned by British Land since 1999 • 74 acres of undeveloped land surrounds • Meadowhall

  4. Innovation … The Source • Unique on-site training and • conference centre • Training and development facilities • Available to local community and • local businesses. • Focus on increasing individuals’ • confidence and potential • Aids recruitment and retention of staff • Dedicated Tram stop connection to • the City and Meadowhall Interchange

  5. Opportunity … River Don District • Maximise the Area’s Natural Heritage Value • New Investment in Residential, Business and District Communities • Mitigate impact of development using the Bruntland principle • Develop an integrated Sustainable Transport Strategy • Create movement opportunities and enhance choice • Improve the local environment • Move towards better Air Quality

  6. Why Mobility Management • Congestion will further increase on the • roads already close to capacity. • Economy can affect delivery costs, • employee retention and customer visits. • Land use and planning obligations • require the minimum car parking spaces • Meadowhall sits within an Air Quality • Management Area • Meadowhall has strong underlying CSR • strategic principles. • Meadowhall is unique in its offer of • Sustainable Travel Choices

  7. Why it makes good business sense… TELECONFERENCING AND VIDOECONFERENCING - reduces the travel costs and lost business hours for head office contact in London CAR / BIKE POOLING - reduces mileage claim allowance DISCOUNT TICKETS - increase moral amongst staff and staff retention COMPRESSED HOURS - reduces ‘Controllers’ commute by over 10% CAR SHARING - is at a rate of 16% at Meadowhall... More spaces! CARBON FOOTPRINT - indicated our reduction in ‘business’ travel miles is greater than our business carbon footprint for 2006 / 07 CARBON ‘FREE’ SECURITY PATROLS – Will be the first in our industry CARBON NEUTRAL FUELS - means our business can significantly reduce our carbon impact in 2009 ACTIVE TRAVEL PLAN & ENVIRONMENTAL MANAGEMENT Travel is our BUSINESS…

  8. The Environment Strategy… MEADOWHALL TRANSPORT PLAN -Transport Infrastructure (2000) ISO 14001 - Environmental accreditation (2001) ARC- Consolidation centre for retailers (2002) RESOURCE RECOVERY CENTRE (RRC) - Waste recycling plant (2005) BIODIVERSITY ACTION PLAN - Habitat protection (2005) SUSTAINABLE ENERGY SOURCE - Renewable electricity (2005) RAIN WATER HAVESTING AND BORE HOLE - Less water (2006, 2007) MEADOWHALL 2nd GENERATION TRAVEL PLAN - ITB (2007) PATROL CYCLES - Increased efficiency & carbon free (2008) FUEL CELL TECHNOLOGY - Electric patrol vehicle (2009) BIO DIESEL - Fuel own vehicles from our waste (2009) Organisation alignment…

  9. What a partnership with the Highways agency and other key partners in the transport industry brings… ATLAS – to understand current traffic conditions and planned events TRAFFIC CONTROL CENTRE – provides updates TRANSPORT DIRECT – Journey planning service with carbon conversion across all forms of transport on websites ITB – Programme to promote travel behaviour changes across the business district AREA TRAVEL PLAN – Sustainable travel choice development across business districts NBTN – A national business exchange network of good practice LOCAL AUTHORITY – Resources, expertise, services and an implementation tool for delivery of business community benefits Interagency Strategic Alignment…

  10. Interagency strategy for change…

  11. How did this work… Employees • Introduced the concept of making small changes • Populated a bespoke website aimed at the Retail • Partners and there employees • Set up a ‘Travel Service Network’ for Retail • Partner Managers • Set up a ‘stakeholder’ meeting • Reviewed the DfT guidance to see what could be • achieved • Set SMARTER targets and objectives guided by • the HA’s ITB programme and JMP • Engaged with the SYPTE business support team • called TOPS • Launched the ‘Employee Travel Shop’ service

  12. During the first year to September… 2008 • Over 400 staff requested a personal travel • plan and over 600 had ‘try-before-you-buy’ • tickets or car quit kits • £50,000 worth of discounted tickets • sold to employees of over 100 Retailers • Car share data base for employees with • terminals in store and our reception to • register online • the first 15 people who have registered • can save 6 tonnes of C02 and a £1000 • 37 people joined the Biker User Group • (BUG ME) • Dr Bike Sessions increased to monthly for • Staff, Customers and the Community • 15 volunteered to cycle as part of the job • 5 employees per month reported changing • travel behaviour from SOC journeys

  13. How this works… Customers

  14. A picture says a thousand words …

  15. Employees: Target of 10% modal shift by 2011 37 employees joined the Bike user group in 2008 and stand usage was up by 50% 2500 (+) were engaged in ‘Travel initiatives’ during the year 2008 and almost 1000 took part 1% of employees reported changing there travel mode (during March – September 2008) Customers: Target of 14% modal shift by 2011 2004 compared to 2006 - indicated a 1.1 % increase in Public Transport usage = 330,000 additional journeys 2006 compared to 2008 - indicates that 90,000 less cars occupied the car parks 2007 compared to 2008 - the X78 service reported a 36% increase in usage at the Interchange 2008 (September to December) - indicates car occupancy levels between 2.4 and 3.4 on the peak shopping days with public transport usage up to 20% Key Outcomes...

  16. Cost Benefit Analysis… Project costs 2006 to 2008 • £18,000 from S106 existing transport budget • £4,500 from Energy Savings Trust Grant • £6,000 from Bus and other transport operators • £10,000 from Other internal budgets Cost for 2008 to 2009 • £32,000 from S106 existing transport budget allocated in 2008/09 for new projects • £10,000 from Bus and other transport operators • £ 3,000 from Other internal budgets Business Benefits (per annum) • 20% efficiency savings on external patrols – £3,000 • 30% reduction in business travel forecast (2006/07) – 10 tonnes of CO2 • 90% renewable sourced biodiesel for on-site vehicle usage – 300,000 litres of fossil fuels • 100% saving on land fill taxes – 1,800 tonnes of waste diverted • 45% reduction in Water Usage – £28,000 litres of valuable drinking water • After payback potential savings in the region of £200,000 Lessons learnt: • Commitment is everything • If at first you don’t succeed … be persistent!

  17. THANK YOU Alice Truswell Transport and Environment Manager Meadowhall Centre Ltd Management Suite, 1 The Oasis, Meadowhall Centre. Sheffield S9 1EP Tel: 0114 235 4508 Alice.truswell@meadowhall.co.uk

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