Freshman Profile: “Millennials Rising” August 2005

1. Freshman Profile:“Millennials Rising”August 2005 Dr. Sarah Bickel Associate Vice President for Student Affairs Dr. Rick Brandel Dean of Students

2. Campus Recreation Services Counseling & Testing Center Disability Support Services Educational Support Programs Fronske Health Center Multicultural Student Center Native American Student Services Residence Life Student Life Unions & Student Activities Financial Aid New Student Programs Registrar Undergraduate Admissions Enrollment Management & Student Affairs

3. In your work with students new to NAU, what are you Finding/Observing/ Experiencing about our new students?

4. Student Status and Residency

5. Student Age and Gender

6. Student Ethnicity and 1st Gen Status Using NAU’s definition for “first generation college student” (neither parent has completed a bachelor’s, masters, or doctoral degree), 37% (2004 CIRP) of NAU’s FTFT students will be first generation college students.

8. NAU Respondents: 1. Learn More Things 2. Training for a Specific Career 3. Make More Money 4. Get Better Job 5. Gain General Education Low Selectivity Public 4 year : Training for a Specific Career 2. Learn More Things 3. Get Better Job 4. Make More Money 5. Gain General Education Reasons noted as “very important” in deciding to go to college

9. MOST Important Reasons to Attend NAU: 1. Size of College 2. Offered Financial Aid 3. Good Academic Reputation 4. Low Tuition 5. A visit to the campus National Reasons to attend chosen college: Good Academic Reputation 2. Grads get good jobs 3. Low Tuition 4. A visit to the campus 5. Good Social Reputation Reasons noted as “very important” in deciding to go to this particular college

10. Highest Degree Plan at ANY Institution • None 0.6% • Voc Cert 0.0% • Associate 0.4% • Bachelor’s 29.8% • Master’s 42.1% • Doctorate 15.0% • Medical 7.5% • Law 3.4% • Divinity 0.1% • Other 1.3%

11. Highest Degree Plan at NAU • None 1.9% • Voc Cert 0.1% • Associate 1.0% • Bachelor’s 70.0% • Master’s 22.0% • Doctorate 3.3% • Medical 0.9% • Law 0.1% • Divinity 0.0% • Other 0.7%

12. Residency Plans of FTFT NAU Students

13. Students rate themselves Above average or top 10% in:

15. Compared to students at 4-yr public institutions across the nation, NAU FTFT students: • Are BELOW the National Norm: • Dropout Proneness (44) • Predicted Academic Difficulty (41.5) • Are AT the National Norm: • General Sociability (49.9) • Receptivity to Academic Assistance (50.3) • Are ABOVE the National Norm: • Receptivity to Institutional Help (58.6) • Receptivity to Career Counseling (54.1), Personal Counseling (54.8), Social Enrichment (56.2) and Financial Guidance (60.9)

16. 2004 Trends: Renewed Interest in Politics ItemsNAUNational 4-yr. Low Keeping up to date with 35.0% 30.8% political affairs Influencing the 20.1% 18.5% political structure

17. 2004 Trends: Moderate Shift to Political Right NAU 2004 Freshman Profile:45.2% Middle of the Road 28.0% Liberal 20.0% Conservative 4.0% Far Left 2.8% Far Right

18. 2004 Trends: Volunteerism at All-Time High ItemsNAUNational 4-yr. Low Performed volunteer 81.2% 79.5% work in high school Very good chance; will 25.0% 18.1% do volunteer work while in college National conclusion: Trends reflect high schools’ promotion or requirement of service for graduation.

19. 2004 Trends: Students study less, achieve “A’s” ItemsNAUPeers Earned “A” averages in 39.1% 33.9% high school Earned “C+” or below 6.3% 5.6% in high school Academic ability is above 71.7% 64.4% avg. or highest 10% Studied/did homework 28.1% 32.3% 6+ hrs or more/week in senior year

20. 2004 Trends: Family Values Rank Highest Essential or Very ImportantNAUNational Life Goals4-Yr, Low Raising a Family 70.6% 73.5% Being well off financially 71.6% 80.0% Helping others in difficulty 63.6% 63.0% Becoming an authority in 59.1% 58.4% my field Being recognized for work 51.4%* 54.4% Improve my understanding 47.5% 41.9%* of other cultures

21. 2004 Trends: Drinking, smoking, partying decline ItemsNAUNational 4 yr, Low Report drinking beer 52.4% 40.4% frequently or occasionally Report drinking wine or 60.6% 46.9% liquor frequently or occasionally Report partying 6+ hours/ 24.6% 23.2% week in 2003

22. The Millennial Generation • born in or after 1982 • first high school graduating class was Class of 2000 • as a group, Millennials are more numerous, more affluent, better educated and more ethnically diverse • focused on teamwork, achievement, modesty and good conduct

23. Seven Distinguishing Traits of the Millennial Generation

24. Special From precious-baby movies of the early ‘80s to the effusive rhetoric surrounding the high school class of 2000, older generations have inculcated in Millennials the sense that they are, collectively, vital to the nation and to their parents’ sense of purpose.

25. Sheltered Starting with the early-‘80s child-abuse frenzy, continuing through the explosion of kid safety rules and devices, and now climaxing with a post-Columbine lockdown of public schools, Millennials are the focus of the most sweeping youth safety movement in American history.

26. Confident With high levels of trust and optimism – and a newly felt connection to parents and future – Millennial teens are beginning to equate good news for themselves with good news or their country. They often boast about their generation’s power and potential.

27. Team-oriented From Barney and soccer to school uniforms and a new classroom emphasis on group learning, Millennials are developing strong team instincts and tight peer bonds.

28. Achieving With accountability and higher school standards rising to the very top of America’s political agenda, Millennials are on track to become the best-educated and best-behaved adults in the nation’s history.

29. Pressured Pushed to study hard, avoid personal risks, and take full advantage of the collective opportunities adults are offering them, Millennials feel a “trophy kid” pressure to excel.

30. Conventional Taking pride in their improving behavior and more comfortable with their parents’ values than any other generation in living memory, Millennials support convention – the idea that social rules can help.

31. Highlight from the Beloit College Mindset List • “Ctrl + Alt + Del” is as basic as “ABC.” • Paul Newman has always made salad dressing. • Bert and Ernie are old enough to be their parents. • There has always been a screening test for AIDS. • Gas has always been unleaded.

32. There has always been some association between fried eggs and your brain. • Test tube babies are now having their own babies. • Stores have always had scanners at the checkout. • They have always had a PIN number. • They have always been able to make phone calls from planes. • Yuppies are almost as old as hippies.

33. Needs & Expectations of New Students and Families • Most students indicate a desire and/or need for: • Career related assistance • Qualifications for occupations • Job market for graduates • Selecting an occupation • Help in obtaining a scholarship • Help with exam skills

34. Needs & Expectations of New Students and Families • Students indicated they feel they will need tutoring or remedial work in: • English 11.0% • Reading 3.3% • Mathematics 31.7% • Science 18.2% • Foreign Language 15.4% • Writing 11.9%

35. Needs & Expectations of New Students and Families • Parents top goals for their students’ overall college experience include: • Quality education • Job preparation • Maturity/independence • Fun/enjoyment • Graduation • Friendships/networks • Academic success

36. Needs & Expectations of New Students and Families • Parents are DEMANDING more of colleges and universities: • Demonstrated SAFE Campuses • A real VALUE for their money • Active COMMUNICATION and LINKAGE with the Institution • Genuine APPRECIATION of the student and family as SPECIAL • ACCESS to their student while away at school

37. Needs & Expectations of New Students and Families • What students today NEED from their college education: • A sense of HOPE • To learn RESPONSIBILITY • To acquire an APPRECIATION OF DIFFERENCES • SELF-EFFICACY: Knowing that they can rely on themselves for their own welfare

38. How does/will the distinctive characteristics and experiences of our Millennial Students and their families impact teaching and learning?

39. Freshman Profile:“Millennials Rising”August 2005 Dr. Sarah Bickel Associate Vice President for Student Affairs Dr. Rick Brandel Dean of Students