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Introduction

Introduction. Emeric Solymossy Pronounced: Shoi moshi aka: “Dr. E ” Availability / Accessibility Office Hours: Mondays 10:00 am – 12:00 pm 2:00 pm - 3:00 pm Wednesdays 2:00 pm - 3:00 pm 5:00 pm - 6:30 pm By appointment. Course Introduction.

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Introduction

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  1. Introduction • Emeric Solymossy • Pronounced: Shoi moshi • aka: “Dr. E” • Availability / Accessibility • Office Hours: • Mondays 10:00 am – 12:00 pm 2:00 pm - 3:00 pm • Wednesdays 2:00 pm - 3:00 pm 5:00 pm - 6:30 pm • By appointment

  2. Course Introduction • Course Material • Syllabus • http://www.cbt.wiu.edu/Emeric_Solymossy/ • Text Book (2) • Managerial Research • Research Methods for Business • Power Point presentations: • http://www.cbt.wiu.edu/Emeric_Solymossy/54005.htm • Writing guides / writing lab • Elements of the Course

  3. Balanced Management Research Goals Cost Effective Informed Management $ Accurate Information Time and Cost Perfect Information

  4. Research is like Baseball

  5. Research is like Baseball Right Question

  6. Research is like Baseball Right Sample

  7. Research is like Baseball Good Data

  8. Course Topics • Right Question • Understanding Management Issues • Knowing current state of knowledge • Problem identification • Right Sample • Sampling Techniques • Issues of reliability • Good Data • Data collection methodology • Issues of sufficiency • Issues of validity • Valid Interpretation & Presentation • Issues of Bias

  9. Applied Project • Problem Definition and research design • Including literature review & summary • Data collection methodology • Including forms and sampling plan • Data analysis and interpretation • Presentation of results

  10. Weekly Articles Reviews • Minimum of 4 • Called on at random and my discretion! • Oral presentation only (no write-up) • Maximum 2 minutes! • Summarize the article (30 seconds) • (do NOT read the article) • Why you chose that article (15 seconds) • Do you, or do you not agree (30 seconds) • How does this apply? (30 seconds) • http://www.economist.com/science/tq/displayStory.cfm?Story_id=1020779

  11. Weekly Article • Economist Magazine (on-line) “Accuracy is addictive” • Begins with justification “people have always wanted to know where they are and where they’re going.” • Inception of the “need” being the Cold War (Sputnik) and the creation of a global positioning system (1957) • Distribution of the technology facilitated by awareness (Gulf War) in 90s • Discussion of how GPS works (shift in radio frequencies)

  12. Why this article? • Discusses application of two different theories • Einstein’s theory of relativity (1905) and • Rabi’s magnetic resonance (1944) • Agree with the premise / implications • YES! • Relevance? • Indications of role of research • Conversion of theoretical research • Time lag (3 generations!)

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