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Marketing Your Business

Marketing Your Business. Dwayne Goodwin President and CEO The Goodwin Group Holdings, LLC. Three Key Items to Think About. What are you selling? Who is your customer? How do you connect to your potential customer?. What are you selling?. What is your core business? Examples

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Marketing Your Business

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  1. Marketing Your Business Dwayne Goodwin President and CEO The Goodwin Group Holdings, LLC

  2. Three Key Items to Think About • What are you selling? • Who is your customer? • How do you connect to your potential customer?

  3. What are you selling? What is your core business? Examples • Hard Discount Grocery Store • Assortment less than 2,000 items • Price strongest brand component • Smaller stores for lower rent • Fresh cut Meat and fresh Produce

  4. Who is your Customer? Are you marketing to your Customer? Examples Demographic Information • Male/Female • Age • Race • Household Information – persons per house • Education • Employment Status • Income levels Geographic Information • Is your area the right area to build your business? • Do you have a brick and mortar or are you just going to be online? • How far will customers drive to come see you? • Is the potential pool of sales enough to support your model

  5. How do you connect to your potential customer? Examples of Advertising Strategies • Store Front – Signage, Banners, Road Signs, Flags, Sign Twirlers • Radio • Radio Remotes • Ad Circulars • In local paper • Solo Mail • Coupons • Direct Mail Offers • Website and Email blast

  6. Question/Answer Session How can I help you be successful? Thank You for the opportunity to speak with you today!!

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