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Your Nutritional Assessment Tool Helping You Make Informed Choices About Your Lifestyle. Scanner Marketing Plan. Promotion Phase (August 2003) Pre-Launch Phase (October – December 2003) Tour 1 Tour 2 Launch Phase (January – June 2004) Post-Launch Phase (July 2004).
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Your Nutritional Assessment Tool Helping You Make Informed Choices About Your Lifestyle
Scanner Marketing Plan • Promotion Phase (August 2003) • Pre-Launch Phase (October – December 2003) • Tour 1 • Tour 2 • Launch Phase (January – June 2004) • Post-Launch Phase (July 2004)
Scanner Certificate Incentives Any Scan Certificates that are not claimed by Executives by the end of the first Pre-Launch Tour will be redistributed to Executives (on a “first come first served” basis) who have actively promoted the BioPhotonic Scanner Tour.
What is LifePak? A comprehensive nutritional wellness program delivering the optimum amounts of all essential and generally beneficial nutrients for long-term health and well-being. Designed to support your lifestyle. LifePak available in Australia & New Zealand LifePak Prime & LifePak Women available in New Zealand only
Six Carotenoids Betacarotene Lycopene Lutein Alphacarotene Betacryptoxanthin Zeaxanthin LifePak: Phytonutrients
Traditional Methods ofMeasuring Carotenoids • Draw blood and send to labs for: • levels of serum carotenoids • serum oxidative stress tests • Collect urine and send to labs for: • Serum oxidative stress tests • Take 14–21 days • Cost $25 to $300 • Not indicative of long-term carotenoid status • Biohazard
The world’s first non-invasive tool to measure carotenoid activity directly in the body
Origin of BioPhotonic Scanner Developed by a team of Physicists at the University of Utah Dr. Werner Gellerman Robert McClane Chief Engineer Primary Investigator
Biophotonics • Bio = Living organism • Photon = Light • Biophotonics = Measuring living organisms with light • The future of health tests • carotenoid defence
How does the BioPhotonic Scanner work? • The BioPhotonic scanner uses a scientific technique • called Raman Spectroscopy. • Named after its discoverer, Sir Chandrasekhar • V. Raman. He was awarded the Nobel Prize in • Physics 1930. Laser Detector Carotenoid molecules shift laser light from a blue colour to green. 473 nm Scattered Light @ 510 nm
Sir C. Raman, Nobel Prize 1930 Skin Carotenoid Score (SCS) Palm 20,000 C C D C a m e r a 70 years L E D Dr. W. Gellermann Scanner Inventor F i b e r B u n d l e S h u t t e r Laser M F i b e r
What Does the BioPhotonic Scanner Measure? The level of carotenoids in the outermost layer of the skin (stratum corneum) Stratum Corneum Epidermis Dermis
What are Carotenoids? They are among the most beneficial nutrients known. Carotenoids have a unique “fingerprint”. b-carotene Lycopene Lutein
How the Measurement is Taken? • Place your right palm against the laser probe in this region. • Hold your hand steady for 3-5 min. • The result you receive is your Skin Carotenoid Score or SCS.
Advantages • Non-invasive • Safe (no biohazards) • Instant results • Inexpensive • No interference, highly specific • More meaningful, long-term status information • Blood = Short-term (last meals); transport • Skin = Long-term (last few weeks, months); site of action
Clinical StudiesAustraliahttp://www.pharmanex.com.au/au/au/product/clinical_studies_references.shtmlNew Zealandhttp://www.pharmanex.co.nz/nz/product/clinical_studies_references.shtml
Not influenced by: • Age • Gender • Skin colour (race/ethnicity)
Smoking Effects? My score was what?
V. Low |Low|Mod.|High Healthy Lifestyle
LifePak Usage • LifePak supplement users have equal or higher scores than people on healthy diets (6+ fruit & vegetable) • 25,377: Six or more servings of fruits & vegetables • 28,848: LifePak (used as directed) • When combining a healthy diet with LifePak supplementation users score in the “optimum” range: above 25,000 units
LifePak Usage It is recommended that LifePak be used in combination with a healthy diet
Individual Changes 4.5 n = 25 4.0 3.5 3.0 2.5 2.0 1.5 1,0 0.5 0 Day 1 Day 28
Individual Variability • BioPhotonic measurements may vary according to: • Genetic Ability • Diet • Illness • Environment • Body Fat • Supplementation e.g. LifePak
What the Skin Carotenoid Score (SCS)does notmean • Not a disease marker • No correlation with any disease • One vegetarian lunch will not change the score • It is a range - not an absolute value
Health Biomarkers Typical Measurement Ranges • Glucose: 65 -110 mg/dl • Cholesterol: 158 -199 mg/dl • Scanner: 40,000 – 49,000+ SCS
FAQ How do my customers and downline get a scan? • Obtain a Scan Certificate through the incentives • Book a scanning session Remember to pick up your copy of the FAQs
Conclusion LifePak is innovative because it is a comprehensive wellness supplementation program that gives all the nutrients you need for a long healthy and productive life.
Your Nutritional Assessment Tool Helping You Make Informed Choices About Your Lifestyle