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Services beyond Voice & Text

Services beyond Voice & Text. Mr. Himanshu Kapania. India VAS Revenue spiraling growth. VAS % to Total Revenues. Drivers of growth Voice Based applications like RBT, Mobile Radio Text based services like cricket alerts, astrology

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Services beyond Voice & Text

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  1. Services beyond Voice & Text Mr. Himanshu Kapania

  2. India VAS Revenue spiraling growth VAS % to Total Revenues • Drivers of growth • Voice Based applications like RBT, Mobile Radio • Text based services like cricket alerts, astrology • Data services growing from 0 to 4% contributing high growth SOURCE - Internal

  3. International Benchmarks

  4. Game changers in growing Non Voice revenue • Moving from ABC of Current VAS to DEFG of emerging VAS • Launch of 3G networks supporting high speed data catering to internet demand on mobile • Device landscape and application ecosystem • Apple growth story – Inspiration for a whole new user experience • Android – Affordable Smartphone fueling the data explosion • - Doctor Education Fun Governance Astrology Bollywood Cricket

  5. Apple fueling data traffic growth for AT&T

  6. Apple – Devices explosion with Good connectivity Powerful Connectivity 3G Great User Interface Developer Tools Ref – Morgan Stanley Research

  7. Android phone shipments @ 68% Smart phone Share In Mn Source - Canalys

  8. (Apple & Google) Driving Market Excitement & Momentum

  9. Challenges in Indian VAS Ecosystem • Compliance with the Regulatory • TCPR implementation • Policy on subscription activation • Implications: • Technical challenges • Revenue implications Need for innovative and sticky services for which customers are willing to pay

  10. Collaborate and move ahead jointly…. Operator Partner Billing and Charging Infrastructure To comply with all Regulatory requirements Participate in the devices explosion and creation of content for all devices Building High speed data networks Technical investments for Regulatory compliance Focus on innovation Customer Care High engaging content and applications

  11. Emerging services in 3G environment to leapfrog Non voice revenue to 30% by 2016 Music & Movies Rich Games & applications Location based services E Books & Magazines Vernacular & Hyper local content

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