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Pine O’Cleen

Pine O’Cleen. Campaign : Pine O’Cleen Disinfecting Wipes Agency : Zenith Optimedia Year : 2011 Source : oOh!media Objective : Reinforce brand awareness and preference for Pine O’Cleen household disinfecting wipes Audience : Women MGB’s, 25-54yo with children under 10 year of age

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Pine O’Cleen

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  1. Pine O’Cleen Campaign: Pine O’Cleen Disinfecting Wipes Agency: Zenith Optimedia Year: 2011 Source: oOh!media Objective: Reinforce brand awareness and preference for Pine O’Cleen household disinfecting wipes Audience: Women MGB’s, 25-54yo with children under 10 year of age Strategy: Target supermarkets within the retail environment, build awareness around Pine O’Cleen Disinfecting Wipes and drive purchase intent Results: • ShopaLites proved effective in lifting ad awareness by 93% (pre vs post) • Post campaign, ShopaLites proved to be the most effective medium with 77.6% of consumers recalling seeing this advertisement within shopping centres • 73% of consumers agreed that Pine O’Cleen’s ShopaLite activity made them want to purchase Pine O’Cleen household disinfecting wipes

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