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The Changing Art of Corporate Relations More Partnership…Less Tin Cup

July 16, 2012. AICAD Development Directors Gathering Daryl Weinert AVP for Research weinert@umich.edu. The Changing Art of Corporate Relations More Partnership…Less Tin Cup. Who is Daryl?. The Evolution at Michigan.

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The Changing Art of Corporate Relations More Partnership…Less Tin Cup

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  1. July 16, 2012 AICAD Development Directors Gathering Daryl Weinert AVP for Research weinert@umich.edu The Changing Art of Corporate Relations More Partnership…Less Tin Cup

  2. Who is Daryl?

  3. The Evolution at Michigan • Nov. 1999, I arrive as Director, Corporate Relations at the College of Engineering • Jan. 2000, Establish Engineering Corporate Relations Board (Research, Professional Development, Recruiting, Licensing) • Jan. 2002, Reporting Lines for Corporate Relations are Expanded • Dual Report: Assoc. Dean Research; Exec. Director Development • Oct. 2006, Government Relations is Added • Sr. Director, Corporate & Government Relations • Jan. 2006, Advanced Planning Group Report (OUD) • May 2007, Advancing Innovation Committee Report (OVPR) • Dec. 2007, Business Engagement Center Established

  4. Context & Observations • I’m Really Worried that my Experience at Michigan isn’t Fully Relevant for AICAD Institutions…if my presentation sucks, you can blame Karen  • In General, Corporate Philanthropy is on a Downward Trajectory • Industry Research is an Opportunity • It Affects Federally Funded Research • The University has a Bunch More to Offer… • Companies Prefer a Single Point of Contact…and a Customer Service Mentality • Regional Economic Development is a Growing Priority • Our Experience Shows…by Focusing on the Whole Relationship, Philanthropy Improves • Personalities Matter…ALOT • Leadership Support Matters…ALOT

  5. A New Model…the BEC • Integrateuniversity functions to fundamentally improve partnerships with industry • Connect industry needs with university assets • Promote economic development • Maximize engagement…on all levels

  6. What This Really Means • A Single Interface to Assist Companies With: • Student Recruiting • Joint Research Projects • Student Design Projects/Team Projects • Technology Utilization/Commercialization • Faculty Consulting • Professional Development • (short courses, distance learning, special programs) • Utilizing Lab Space/Facilities • Speaking Opportunities • Advisory Board Participation • Vendor Relationships • Strategic Philanthropy

  7. A Matrix of Connections 1,248 Companies BEC Relationship Managers 32 Community Organizations 41 U-M Units

  8. Other Enhancements • BEC Co-located with Office of Technology Transfer • Reduced Indirect Cost Rate for Industrial Research • Cost-Sharing for Industrial Research • Streamlined Contracting Process • Higher Profile for Industry Research • Revisions to Technology Transfer Policies • Enhanced Focus on Small Companies • On-line Comprehensive “Expertise Database” • On-line Comprehensive “Facilities Database” • Improved Communications…

  9. Tools for Business

  10. Metrics • Revenue • Research • Philanthropy • Tech Transfer • Fees • Professional Dev • Misc. • Recruiting • Interaction Data • PR • Advisory Boards • Vendor Data

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