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Chapter Two

Chapter Two. Regulating and Governing the Internet. History of the Internet. Packet switching Breaks messages into fixed-sized units or packages and labels each package with its origin and destination ARPANET Milnet NSFNET. History of the Internet (2).

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Chapter Two

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  1. Chapter Two Regulating and Governing the Internet

  2. History of the Internet • Packet switching • Breaks messages into fixed-sized units or packages and labels each package with its origin and destination • ARPANET • Milnet • NSFNET

  3. History of the Internet (2) • Interaction between ARPANET and MILNET = the Internet • The term “Internet” first used in 1974 • Commercialization and global diffusion during 1980’s and 1990’s

  4. Current Architecture • TCP/IP • Enables complete interoperability • Internet Protocol (IP) establishes unique numeric address • Transmission Control Protocol (TCP) enables network communications

  5. World Wide Web • Invented by Tim Berners-Lee • Hypertext Markup Language (HTML) • Allows for hyperlinks, the essence of the Web • Net Browsers

  6. Electronic Commerce • Benefits of e-commerce • Models • B2C (Amazon) • C2B (Priceline) • B2B (Ventro) • C2C (eBay)

  7. Gatekeepers and Search Engines • Browsers, Internet Service Providers (ISP’s), Portals • Search Engines • Google’s dominance • Impartiality issues

  8. Social Networking • MySpace, Facebook, Buzz, Twitter • Facebook • Controversial real name principle • Accountability Issues

  9. Regulating the Net • The Invisible Hand • Let the market fix problems like spam • The Visible Hand • The Power of Code

  10. Internet Governance • World Wide Web Consortium • Internet Engineering Task Force • Domain Name System • Administered b y Network Solutions International (NSI) • Hierarchical system divided into separate domains

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