Arizona Transit Association 2013 AzTA/ADOT Conference: Coming Together – Transit Connects Us

1. City of Phoenix/Valley Metro Platinum Pass Program Arizona Transit Association2013 AzTA/ADOT Conference: Coming Together – Transit Connects Us PUBLIC TRANSIT DEPARTMENT

2. Overview • Platinum Pass Program Summary • Enrolling in the Program • Card Management • Billing and Payment • Program Benefits • Program Statistics • Other Smart Card Programs

3. Platinum Pass Program Summary • Valley Metro - City of Phoenix Partnership • Smart Card Technology • Employer-Based Program • Post Payment Fare Program • Bus and Light Rail • Benefits Employers, Employees, and the Entire Valley

4. Enrolling in the Program • Opening a Platinum Pass Account • Valley Metro web site • Submit application/agreement • City of Phoenix processes applications/agreements & orders • Submit order upon approval • 20 card minimum initial purchase • Minimum 5 cards used each month • Validity period usually three years

5. Card Management • Smart Card Inventory Controls • Orders Received and Processed by City of Phoenix • Smart Cards Encoded and Printed • Fare Collection System Database Updated • Passes Issued to Company and Company Issues to Employees • Passes Deactivated at Customer Request

6. Billing and Payment • Monthly Billing Based on Usage Not to Exceed Equivalent Monthly Pass • Billing Summary Report Provided with Each Invoice • Payment Due 30 Days From Invoice Date • Payment Monitoring • Total past due amount < 0.5% of annual revenue

7. Program Benefits • Conveniently provide passes to large number of transit users • Employers may subsidize part, or all, of the cost as an employee benefit • Employer is only charged for actual number of rides with a cap • Maximum $64 per month for local bus and light rail • Maximum $104 per month for Express/RAPID bus • Cards can be deactivated if lost or stolen

8. Program Benefits • Extra cards can be ordered and used immediately upon receipt • Employer receives one monthly invoice for total charges on all cards being used • A billing summary showing total charges per card is provided to each customer • A detailed billing report that shows the day, time and route for each boarding is available for an additional $25 per month

9. Program Statistics • Program Administration – 4 FTE’s • 250 Customers • 120,000 Active Passes • Annual Revenue • FY 2010-11 $10,451,000 • FY 2011-12 $10,206,000 • Annual Card Production • FY 2010-11 92,000 • FY 2011-12 82,000 • FY 2011-12 Deactivations 19,500 • FY 2011-12 Customer Contacts 5,800

10. Other Smart Card Programs • Arizona State University Student U-Pass • Per boarding charge, no maximum • About 15,000 passes provided to ASU • Bill ASU monthly • $2 million annual revenue • Semester Pass • 17 Local colleges • Pre-paid • $200K annual revenue

11. QUESTIONS? Ken Kessler, Deputy Public Transit Director City of Phoenix Public Transit Department kenneth.kessler@phoenix.gov 602-534-4972