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Chapter 7: Conformity

Chapter 7: Conformity. Part 1: Oct. 13, 2010. Social Influence. We automatically mimic others Gestures, facial movements Serves a social function Links to conformity “tendency to change our perceptions & behavior in ways consistent with group norms” Do we recognize this conformity?.

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Chapter 7: Conformity

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  1. Chapter 7: Conformity Part 1: Oct. 13, 2010

  2. Social Influence • We automatically mimic others • Gestures, facial movements • Serves a social function • Links to conformity • “tendency to change our perceptions & behavior in ways consistent with group norms” • Do we recognize this conformity?

  3. Early studies of conformity • Sherif’s lab study of autokinetic effect: • What is it? • How did participants conform? • Follow-up 1 year later…Results?

  4. Asch’s Conformity studies – • Groups of 6 (5 confederate & 1 participant) • Procedure? • How does conformity occur? • Reward for conforming?

  5. Why conform? • 1. Information • 2. Norms • 3. Distinction between private and public conformity -

  6. Majority Influence • 1. Influence of group size – • What are the effects on conformity? • 2. Pluralistic ignorance – perceptual error • 3. Influence of one partner in nonconformity: • What happened in Asch’s study when someone supported participant’s opinion?

  7. 4. Gender effects on conformity – • Depends on public & private conformity: • Minority Influence: • How can nonconformists influence others? • Style: consistency hypothesis • Personality predictors of conformity?

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